MBA (Digital Business Management)

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Why MBA (Digital Business Management)?


Program Overview

In today’s world, when IT giants such as Microsoft, Amazon, Google are dealing with 1.5 million terabytes of data, “Digitalization” is the buzz word in the business world that is transforming business to generate higher revenue and create value-added services. By 2026, global digital transformation spending has been forecasted to reach 3.4 trillion U.S. dollars. Successful organizations are enriching their digital transformation journey by focusing on enlightening people with the right mindset and technology.

Organizations across the globe are looking for business professionals with cross-functional expertise flavoured with digital skills to create, manage, and transform traditional ways of doing business. The competencies such as designing business systems, organizational structures, and processes using sophisticated tools and techniques are highly sought after by corporations. Moreover, the recent pandemic has triggered the need for innovative business models that facilitate seamless transactions across the business value chain with minimal manual intervention(s). Such an initiative requires business re-orientation towards the agenda- “digital is the new normal of doing business.”

Keeping the above new-age business agenda in mind, IIMBG has developed a two-year full-time residential state-of-the-art MBA program on Digital Business Management. This program aims to build business graduates who will be experts in domain-specific tracks such as analytics, fintech, digital marketing and management consulting in digital business. The innovative course curriculum has been co-designed with some top IT and analytics firms. The students will be trained by IIMBG faculty and industry experts on courses such as digital strategy, digital business models, and state-of-the-art analytical tools and techniques related to Artificial Intelligence (AI), Big Data Analytics, Fintech Technologies, Digital Marketing, and HR Analytics to name a few. In the digital transformation era, where traditional business processes are being digitally transformed, the industry-ready business professionals from the digital MBA course will have a higher competitive advantage over the general MBA programs in the coming years.

Highlights

The curriculum is co-designed by industry experts. The industry subject-matter experts vet the course contents to suit the current industry requirements. The graduates will be ready-to-deploy industry professionals, specially trained to lead a techno-functional managerial role across industry verticals.
The specialization in the 2nd year of the program has been categorized into industry tracks such as Data Analytics & Decision Sciences, Digital Marketing & Business Development, Fintech and Strategy & Consulting for Digital Business Management.
An optional 21-Days immersive learning module at a foreign institute will help the students to gain global exposure and develop cross-cultural competency to thrive in new age business.
An intensive 4-month industry internship program where students will be actively participating in live project(s) implementation.
 



Program Structure

TermCredits (Min-Max)Modality
Term-I18Study core courses @ IIMBG
Term-II18Study core courses @ IIMBG
Term-III18Study core courses @ IIMBG
Industry Immersion Project64 months corporate immersion
Term-IV18-21Specialization tracks @ IIMBG
Term-V18-21Specialization tracks @ IIMBG
Term-VI12-15Specialization tracks @ IIMBG

Each participant has to complete a total of minimum 108 credits (1080 contact hours) to be eligible for getting the degree. Out the 108 credits, core courses constitute 54 credits in the year-1, specialization tracks constitute 48 credits and practice/industry immersion track constitutes 06 credits. The details of the core and specialization tracks are given in the next section.

An optional 21-Days immersive learning module at a foreign institute has been designed to help students gain global exposure in digital business and develop cross-cultural competency to thrive in new age business. It will comprise of 3  credits.

 

*The cost of the immersive learning module, including food, lodging, travel and visa and other associated cost, will be borne by the candidate and is not included in the course fee structure

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TermName of the CourseCredits
Term-IIntroduction to Digital Business Economics3
Business Statistics3
Foundations of Marketing Management3
Financial Reporting and Analysis3
Digital Frameworks and Business Models3
HR Practices in Digital Business1.5
Entrepreneurship and Start-up Ecosystem1.5
Term-IIIndustry 4.0: Strategic Initiatives and Decision Making3
Mindfulness at Workplace1.5
Advance Marketing Management2.25
Corporate Finance for Decision Making3
Introduction to R and Python3
Digital Transformation, Strategy, and Leadership2.25
Fundamentals of Operations Management3
Term-IIIDigital Marketing3
Analytics in Modern Business3
Corporate Cost Control3
Digital Sustainability and ESG1.5
Critical Thinking and Problem Solving for Enabling Digital Business1.5
Data Governance and Policies1.5
Project Management in Digital Business3
Design Thinking for Digital Business1.5

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Sl. No.Name of CourseCredits
Track-I: Digital Marketing & Business Development
1Search Engine Optimization1.5
2Social Media Marketing1.5
3Content Marketing on Digital Platforms1.5
4Consumer behaviour in the digital era1.5
5Creating and Managing Digital Brands1.5
6Digital Product Management1.5
7Strategic Marketing in the Digital Era3
8B2B Marketing: A Digital Business Perspective1.5
9Digital Retail Strategy1.5
10Data-Driven Marketing Decisions1.5
11Sales & Business Development for Digital Business1.5
Track-II: Data Analytics & Decision Sciences
1Artificial Intelligence and Machine Learning in Digital Business Management2.25
2Story Telling with Data1.5
3Business Value Creation with Robotic Process Automation1.5
4Business Intelligence and Data Modelling2.25
5Digital Business Growth with Cloud Computing 1.5
6Internet of Things for Digital Business Model Innovation1.5
7Cybersecurity: Protecting Your Digital Business  1.5
8Big Data Analytics for Digital Transformation1.5
9Digital Business Solutions – Creating AI & Digital Systems 3
10People Analytics1.5
11Supply Chain Analytics1.5
Track-III: Strategy & Consulting for Digital Business Management
1Venture Growth Strategy for Managing Digital Business3
2Digital Business Consulting3
3Strategy Analytics3
4Exit Strategies for New & Established Ventures1.5
5Scaling Strategies in a Digital Age3
Track-IV: FinTech
1Financial Engineering and Risk Management1.5
2The Future of Digital Payment Technologies1.5
3Digital Transformation in Financial Services
4Introduction to InsurTech1.5
5Digital Retail Banking and Related Technologies1.5
6Investment and Portfolio Management3
7Python and Statistics for Financial Analysis1.5
8Derivatives – Options & Futures 3

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Download Academic Calendar for Batch 1 (2023-25) AY 2023-24

 

Fees structure for the MBA-DBM 2023-25 Batch

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Admission Policy of MBA- Digital Business Management 2023-25 Batch

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Expression of Interest for Admission in MBA- Digital Business Management 2023-25 Batch

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Mr. Rajiv Kumar
Mr. Rajiv Kumar
Managing Director of Microsoft India Development Center (IDC), Corporate Vice President of Microsoft’s Experiences and Devices (E+D) India Group
Rakshit-Daga
Mr. Rakshit Daga
Chief Product and Technology Officer Bigbasket
Rakshit-Daga
Dr. Sandipan Sarkar
Distinguished Engineer, Hybrid Cloud Transformation IBM Consulting
Rana-Dasgupta
Sameer Ahmed
SAP CX Practice Head Infosys
Rakshit-Daga
Mr. Venkata Sridhar Kalaga
Head-Strategy & Ops, C & SI India Tata Consultancy Services
Mr. Ashish Khushu
Mr. Ashish Khushu
Chief Technology Officer L&T Technology Services Limited
Avinash-Prasad
Mr. Avinash Prasad
Associate Principal ZS Associates India Pvt. Ltd.
Rakshit-Daga
Mr. Prasanth Shanthakumaran
Partner KPMG India
Mr. Ritesh Arora
Mr. Ritesh Arora
Vice President & Global Pega Practice Head Coforge

Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar,
Bodh Gaya – 824234, Gaya, Bihar, India

Program related queriesAdmission related queries

8770710170 /8800206045 /8278853754

(Time: 5:00pm - 8:00pm)

 0631-2200239

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