Program Overview

In today’s world, when IT giants such as Microsoft, Amazon, Google are dealing with 1.5 million terabytes of data, “Digitalization” is the buzz word in the business world that is transforming business to generate higher revenue and create value-added services. By 2026, global digital transformation spending has been forecasted to reach 3.4 trillion U.S. dollars. Successful organizations are enriching their digital transformation journey by focusing on enlightening people with the right mindset and technology.

Organizations across the globe are looking for business professionals with cross-functional expertise flavoured with digital skills to create, manage, and transform traditional ways of doing business. The competencies such as designing business systems, organizational structures, and processes using sophisticated tools and techniques are highly sought after by corporations. Moreover, the recent pandemic has triggered the need for innovative business models that facilitate seamless transactions across the business value chain with minimal manual intervention(s). Such an initiative requires business re-orientation towards the agenda- “digital is the new normal of doing business.”

Keeping the above new-age business agenda in mind, IIMBG has developed a two-year full-time residential state-of-the-art MBA program on Digital Business Management. This program aims to build business graduates who will be experts in domain-specific tracks such as analytics, fintech, digital marketing and management consulting in digital business. The innovative course curriculum has been co-designed with some top IT and analytics firms. The students will be trained by IIMBG faculty and industry experts on courses such as digital strategy, digital business models, and state-of-the-art analytical tools and techniques related to Artificial Intelligence (AI), Big Data Analytics, Fintech Technologies, Digital Marketing, and HR Analytics to name a few. In the digital transformation era, where traditional business processes are being digitally transformed, the industry-ready business professionals from the digital MBA course will have a higher competitive advantage over the general MBA programs in the coming years.