Sl. No.	Name of Course	Credits
Track-I: Digital Marketing & Business Development
1	Search Engine Optimization	1.5
2	Social Media Marketing	1.5
3	Content Marketing on Digital Platforms	1.5
4	Consumer behaviour in the digital era	1.5
5	Creating and Managing Digital Brands	1.5
6	Digital Product Management	1.5
7	Strategic Marketing in the Digital Era	3
8	B2B Marketing: A Digital Business Perspective	1.5
9	Digital Retail Strategy	1.5
10	Data-Driven Marketing Decisions	1.5
11	Sales & Business Development for Digital Business	1.5
Track-II: Data Analytics & Decision Sciences
1	Artificial Intelligence and Machine Learning in Digital Business Management	2.25
2	Story Telling with Data	1.5
3	Business Value Creation with Robotic Process Automation	1.5
4	Business Intelligence and Data Modelling	2.25
5	Digital Business Growth with Cloud Computing	1.5
6	Internet of Things for Digital Business Model Innovation	1.5
7	Cybersecurity: Protecting Your Digital Business	1.5
8	Big Data Analytics for Digital Transformation	1.5
9	Digital Business Solutions – Creating AI & Digital Systems	3
10	People Analytics	1.5
11	Supply Chain Analytics	1.5
Track-III: Strategy & Consulting for Digital Business Management
1	Venture Growth Strategy for Managing Digital Business	3
2	Digital Business Consulting	3
3	Strategy Analytics	3
4	Exit Strategies for New & Established Ventures	1.5
5	Scaling Strategies in a Digital Age	3
Track-IV: FinTech
1	Financial Engineering and Risk Management	1.5
2	The Future of Digital Payment Technologies	1.5
3	Digital Transformation in Financial Services	3
4	Introduction to InsurTech	1.5
5	Digital Retail Banking and Related Technologies	1.5
6	Investment and Portfolio Management	3
7	Python and Statistics for Financial Analysis	1.5
8	Derivatives – Options & Futures	3