International Conference of Marketing on Consumer Experience in Digital Era – 2023
- About Conference
- About IIMBG
- Call for Papers
- Important Dates
- Speakers
- Fees & Awards
- Organizing Partner
- Academic Partner
- Organizing Committee
- Publication Opportunities
- Advisory Board
- Contact Us
- Detail about Bodh Gaya
About the Conference
Humankind is undergoing a transformation of immense magnitude that has inspired researchers and practitioners all around the world to rethink and reinvent the wheel. Conversations around fomites, immunity and wellness have gained more relevance today than ever. There is an increased awareness and appreciation for health and community as consumers train their focus on well-being and actively look for solutions to secure physical health, psychological wellness, and social connections. They understand the impact of consumption on the environment and are appreciative of the businesses that integrate sustainability into their offerings. Younger generations place considerable importance on the issues like waste reduction and management, minimizing the carbon footprint, adopting sustainable packaging solutions, supporting ethical business practices, and protecting human rights. They are willing to adopt a sustainable lifestyle and reconsider their consumption decisions in the light of ethics and sustainability related practices of the businesses.
Such tangible shift in consumers’ priorities and preferences has acted as a catalyst of new perspectives and prospects for growth across businesses. Marketers too have responded to the new order and realities of business by carefully calibrating the marketing strategies with changed market dynamics and redesigning the consumer experiences in ways more than just one. Since consumers have started relying on the remote, internet-based businesses for a plethora of solutions, marketers are placing a great deal of weight on digital technologies to drive engagement. The traditional touchpoints have received a digital makeover courtesy hybrid customer journeys, growth in online shopping transactions, increased usage of mobile devices, and proliferation of social media platforms. Along with an increased emphasis on e-commerce and digital channels of communication, emergence of new service platforms, hyper-personalization, social commerce, adoption of augmented and virtual reality, analytics and a more conscious, purpose-driven consumer are what characterize the marketing we are witnessing today.
Aim
As new consumption sensibilities and value systems are emerging, it has become crucial to map the advancements in the realm of marketing. The aim of this conference is to create a global scholarly platform for discussions and deliberations on the shifts in consumer behaviour and the ways brands can meet and manage customers’ expectations in the new reality. It endeavours to draw attention towards the transformation of consumer journey in an increasingly digital business context and carry forward the conversation around how marketers can design superior consumption experiences by integrating consumer well-being with business.
About IIM Bodh Gaya
The Indian Institutes of Management have been the archetype of management education in India since their foundation after our independence in 1947. IIMs, with their emphasis on practical experience and critical thinking instead of rote learning and conventional academic schedule, are perceived as the most prestigious and elite B-schools in the Asian region. Building on the grand heritage of brand IIM, IIM Bodh Gaya has fostered a culture and curriculum whose sole purpose is to create socially responsible managers and emotionally mature leaders. A dynamic curriculum in consonance with academics and industry experts provides the students with the opportunities to master new skills and explore diverse perspectives. Apart from the conventional classroom setup, IIM Bodh Gaya ensures practical learning of students through case studies, sessions with industry experts, live projects, etc. The institute’s thrust on meaningful research is evident through the credentials and accomplishments of its faculty that has publications in ABDC and Scopus listed journals of repute. In a short span of time, IIM Bodh Gaya has strengthened its position in the corporate world, with its students contributing to various illustrious business organizations of the country.
IIM Bodh Gaya acknowledges the significance of exposure to global standards and contemporary trends for enrichment of its students’ learning experience. To bring that international exposure and cultural diversity to the campus, the institute has established collaborations with several reputed institutions in France, Spain, Venezuela, Russia, Taiwan, Sweden, Mexico, Italy and S. Korea while discussions are underway with many other international universities across the globe.
About Bodh Gaya
Historically, the eastern part of the country has been an eminent seat of learning with ancient universities of Nalanda and Vikramshila where learners from all over the world congregated for pursuit of knowledge. Having been recognized as a key Buddhist destination, Bodh Gaya attracts millions of tourists every year. An ancient seat of learning that represents one of the prominent paths to enlightenment, Bodh Gaya is home to Mahabodhi Temple, a UNESCO World Heritage Site and several other notable temples and monasteries. Also nestled in Bodh Gaya is the iconic 80 ft. statue of Buddha and Indosan Nippon temple that was constructed in 1972 and has a gallery of Japanese art. This land of enlightenment continues to serve as a source of inspiration for IIM Bodh Gaya in its journey to become The Enlightening IIM.
Call for Papers
Indian Institute of Management Bodh Gaya extends a humble invitation to researchers, educators, practitioners and students of marketing to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modelling, and case studies in all areas of consumer behavior and digital marketing.
| The prospective participants can refer to following sub-themes for their submissions: | ||
|---|---|---|
| Hybrid customer experiences | Pricing strategies | Marketing in metaverse |
| Digitalization of rural markets | Digital customer | Consumer well-being |
| Consumer behaviour | Mobile marketing | Restorative servicescapes |
| New-age technology adoption | Consumer privacy | E-services |
| Mindful marketing | Social commerce | Influencer marketing |
| Technology and marketing (AI, AR, VR, ML) | Social Media | Sustainable consumption |
| Crisis Marketing Strategies | Content Marketing | Marketing Analytics |
| Mass marketing to hyper personalization | Customer sentiments | Healthcare marketing |
| Neuro-marketing | Showrooming and webrooming | Strategic marketing |
| Online Advertising | Email Marketing | Affiliate Marketing |
| Marketing automation | Search marketing | Web marketing and user experience |
| Advances in marketing research | Digital consumer culture and digital acculturation | Customer engagement |
| Brand Strategy | Conversion marketing | Relationship marketing |
| Ethics in marketing | Omni Channel Marketing | Marketing Communications |
| Transformative Consumer Research | Marketing for start-ups | Branding |
| Direct Marketing | Real-time Marketing | Celebrity Endorsement |
| Marketing of financial services | Tourism Marketing | Religious Marketing |
We seek submissions of structured abstracts outlining the following aspects of the research paper (in 500 words):
| Sl. No. | Aspects of the research paper: |
| 1. | Purpose |
| 2. | Design/methodology/approach |
| 3. | Findings |
| 4. | Originality |
| 5. | Research limitations/implications |
| 6. | Practical implications |
| 7. | Social implications |
Abstracts indicating high level of rigor and relevance of research will be selected for paper presentation in the conference.
Important Dates
| Events | Dates |
|---|---|
| Call for papers | 15th June, 2022 |
| Extended Abstract Submission begins | 1st September, 2022 |
| Last date for submission (only abstract submissions) | 15th January, 2023 |
| Declaration of acceptance of abstract | 31st January, 2023 |
| Early bird registration | 10th February, 2023 |
| Registration closes | 15th March, 2023 |
| Conference presentations | 14th and 15th April, 2023 |
Speakers
| Prof. Russell Belk York University Distinguished Research Professor Kraft Foods Canada Chair in Marketing Schulich School of Business, York University | Prof. Banwari Mittal Professor of Marketing and Consumer Psychology College of Business, Department of Management and Marketing, Northern Kentucky University |
| Prof. Vinod Venkatraman Washburn Research Fellow Director, Center for Applied Research in Decision Making Fox School of Business, Temple University United States Expertise: Use of behavioral, eye tracking, neurophysiological, and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences | Prof. Christian Schulze Frankfurt School of Finance & Management Germany Expertise: Digital marketing, the measurement and optimization of marketing performance, and customer management |
| Prof. Gemma Calvert Division of Marketing, Nanyang Business School, Nanyang Technological University Singapore Expertise: Consumer Neuroscience; Neuromarketing; Implicit Reaction Time Testing; Brand Sound Symbolism; Multisensory Marketing | Prof. Michael S. Mulvey Telfer School of Management, University of Ottawa Canada Expertise: How products, brands, and behaviours gain personal relevance to consumers, qualitative research methods such as metaphor elicitation, means-end theory, and the laddering technique |
Registration Fees
| Particulars | India & SAARC Nations (INR) | Other Countries (USD) |
|---|---|---|
| Delegates from Industry | 8000 + GST | 140 + GST |
| Delegates from Academia | 6000 + GST | 115 + GST |
| Research Scholars / Students | 4500 + GST | 90 + GST |
Best Paper Awards
In addition to the certificate of presentation, papers selected for presentations during the conference will be considered for best paper awards. Based upon the originality, rigor and contribution of the research work, selected papers will be awarded INR 10,000/-, 5,000/- and 3,000/- respectively.
University of Gothenburg, Sweden Organizing Partner
The School of Business, Economics and Law at the University of Gothenburg, Sweden conducts research and provides education with global perspectives and a focus on sustainable development. The School is accredited by the most reputable international accreditations for business schools; EQUIS, AACSB and AMBA. This triple crown accreditation is held by less than 1 per cent of the world's business schools and is valuable proof that their research, academics, and collaborations maintain an internationally high quality- confirming a strong business school, active in an international arena and continually developing in line with societal and environmental requirements. The School's research has a clear purpose: to make an impact and thus contribute to the advancement of society at large. The School offers first-class internationally competitive education; five programmes at the undergraduate level and nine master´s programmes.
University of Economics and Human Sciences in Warsaw Academic Partner
University of Economics and Human Sciences in Warsaw was established in 2001 with a particular goal in mind – to become a place for new opportunities. The brand-new and modern campus, located in the heart of Warsaw, offers students a space where they can develop their creativity, build their careers, and participate in diverse projects. It is one of Poland’s top non-public universities, which is confirmed by the prestigious CEEMAN IQA international accreditation. For the last 20 years, the University has provided Social Studies courses to its students. The University’s distinguishing factors are openness towards students and their initiatives, involvement in their development, and a modern approach to education. Currently, there are 8,550 students enrolled (including 3,546 from 74 countries abroad).
Ever since its inception, the University of Economics and Human Sciences in Warsaw has taken considerable care in selecting lecturers and professors to collaborate with, opting for the most accomplished academics and scholars, both from Poland and other countries. Their enormous scientific achievements (especially in research and publication) contributed to a high scientific rank and international recognition. Thanks to this, the University has been able to constantly improve its ranking among its peers. The University is also well regarded by the students and applicants, who are drawn to the University by the opportunity to study under highly qualified staff.
Conference Organizers
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| Prof Vinita S. Sahay | Dr. Medha Srivastava | Dr. Amresh Kumar | |
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| Dr. Chandan Prasad | Dr. Ramesh Roshan Das Guru | Dr. Nanda Choudhury | Dr. Swapnarag Swain |
| Dr. Sabyasachi Mohapatra | Dr. Archana Patro | Dr. Raveesh K | Dr. Srividya Raghavan |
| Dr. Prabhat Ranjan | Dr. Mohammed Laeequddin | Dr. Chiranjit Das | Dr. Rohit Agrawal |
| Dr. Samant Saurabh | Dr. Madan Lal Yadav | Dr. Rohan Mukherjee | Dr. Sreelekha Mishra |
| Dr. Anirban Sengupta | Dr. Amit Kumar Srivastava | Dr. Aviral Kumar Tiwari | Dr. Durba Banerjee |
| Dr. Soumya Prakash Patra | Dr. Teena Bharti | Dr. Manaswita Bharadwaja | |
Publication Opportunities
Structured abstracts of the papers selected for presentation will be published in the conference proceedings. Selected papers will be considered for publication in the regular/ special issues of the following journals:- International Journal of Emerging Markets
- European Journal of Management & Business Economics
- Advances in Emerging Markets and Business Operations
- Sustainability
- South Asian Journal of Marketing
- FIIB Business Review
- Review of Management Literature
*The papers will be processed as per the policies of the respective journals.
Advisory Board
| Prof. Roland T. Rust Distinguished University Professor and David Bruce Smith Chair in Marketing Executive Director, Center for Excellence in Service Department of Marketing Robert H. Smith School of Business University of Maryland | Prof. Russell Belk York University Distinguished Research Professor Kraft Foods Canada Chair in Marketing Schulich School of Business, York University |
| Prof. Piyush Sharma Professor (Distinguished Research Fellow) School of Management and Marketing Faculty of Business and Law Curtin University | Prof. Banwari Mittal Professor of Marketing and Consumer Psychology College of Business, Department of Management and Marketing, Northern Kentucky University |
| Prof. Stanisław Brzeziński Editor-in-Chief of Przegląd Organizacji University of Economics and Human Sciences in Warsaw, Poland | Prof. Anna Llanos-Antczak Vice-Rector for International Cooperation University of Economics and Human Sciences in Warsaw, Poland |
Contact Us
Postal Address
ICM Dept.,
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya-824234, Bihar, India
For any Query, Please email to us at icm@iimbg.ac.in
How to Reach Bodh Gaya & Hotels Details
