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International Conference of Marketing on Consumer Experience in Digital Era – 2023

About the Conference

Humankind is undergoing a transformation of immense magnitude that has inspired researchers and practitioners all around the world to rethink and reinvent the wheel. Conversations around fomites, immunity and wellness have gained more relevance today than ever. There is an increased awareness and appreciation for health and community as consumers train their focus on well-being and actively look for solutions to secure physical health, psychological wellness, and social connections. They understand the impact of consumption on the environment and are appreciative of the businesses that integrate sustainability into their offerings. Younger generations place considerable importance on the issues like waste reduction and management, minimizing the carbon footprint, adopting sustainable packaging solutions, supporting ethical business practices, and protecting human rights. They are willing to adopt a sustainable lifestyle and reconsider their consumption decisions in the light of ethics and sustainability related practices of the businesses.

Such tangible shift in consumers’ priorities and preferences has acted as a catalyst of new perspectives and prospects for growth across businesses. Marketers too have responded to the new order and realities of business by carefully calibrating the marketing strategies with changed market dynamics and redesigning the consumer experiences in ways more than just one. Since consumers have started relying on the remote, internet-based businesses for a plethora of solutions, marketers are placing a great deal of weight on digital technologies to drive engagement. The traditional touchpoints have received a digital makeover courtesy hybrid customer journeys, growth in online shopping transactions, increased usage of mobile devices, and proliferation of social media platforms. Along with an increased emphasis on e-commerce and digital channels of communication, emergence of new service platforms, hyper-personalization, social commerce, adoption of augmented and virtual reality, analytics and a more conscious, purpose-driven consumer are what characterize the marketing we are witnessing today.


As new consumption sensibilities and value systems are emerging, it has become crucial to map the advancements in the realm of marketing. The aim of this conference is to create a global scholarly platform for discussions and deliberations on the shifts in consumer behaviour and the ways brands can meet and manage customers’ expectations in the new reality. It endeavours to draw attention towards the transformation of consumer journey in an increasingly digital business context and carry forward the conversation around how marketers can design superior consumption experiences by integrating consumer well-being with business.

About IIM Bodh Gaya

The Indian Institutes of Management have been the archetype of management education in India since their foundation after our independence in 1947. IIMs, with their emphasis on practical experience and critical thinking instead of rote learning and conventional academic schedule, are perceived as the most prestigious and elite B-schools in the Asian region. Building on the grand heritage of brand IIM, IIM Bodh Gaya has fostered a culture and curriculum whose sole purpose is to create socially responsible managers and emotionally mature leaders. A dynamic curriculum in consonance with academics and industry experts provides the students with the opportunities to master new skills and explore diverse perspectives. Apart from the conventional classroom setup, IIM Bodh Gaya ensures practical learning of students through case studies, sessions with industry experts, live projects, etc. The institute’s thrust on meaningful research is evident through the credentials and accomplishments of its faculty that has publications in ABDC and Scopus listed journals of repute. In a short span of time, IIM Bodh Gaya has strengthened its position in the corporate world, with its students contributing to various illustrious business organizations of the country.

IIM Bodh Gaya acknowledges the significance of exposure to global standards and contemporary trends for enrichment of its students’ learning experience. To bring that international exposure and cultural diversity to the campus, the institute has established collaborations with several reputed institutions in France, Spain, Venezuela, Russia, Taiwan, Sweden, Mexico, Italy and S. Korea while discussions are underway with many other international universities across the globe.

About Bodh Gaya

Historically, the eastern part of the country has been an eminent seat of learning with ancient universities of Nalanda and Vikramshila where learners from all over the world congregated for pursuit of knowledge. Having been recognized as a key Buddhist destination, Bodh Gaya attracts millions of tourists every year. An ancient seat of learning that represents one of the prominent paths to enlightenment, Bodh Gaya is home to Mahabodhi Temple, a UNESCO World Heritage Site and several other notable temples and monasteries. Also nestled in Bodh Gaya is the iconic 80 ft. statue of Buddha and Indosan Nippon temple that was constructed in 1972 and has a gallery of Japanese art. This land of enlightenment continues to serve as a source of inspiration for IIM Bodh Gaya in its journey to become The Enlightening IIM.

Call for Papers

Indian Institute of Management Bodh Gaya extends a humble invitation to researchers, educators, practitioners and students of marketing to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modelling, and case studies in all areas of consumer behavior and digital marketing.

The prospective participants can refer to following sub-themes for their submissions:
Hybrid customer experiencesPricing strategiesMarketing in metaverse
Digitalization of rural marketsDigital customerConsumer well-being
Consumer behaviourMobile marketingRestorative servicescapes
New-age technology adoptionConsumer privacyE-services
Mindful marketingSocial commerceInfluencer marketing
Technology and marketing
(AI, AR, VR, ML)
Social MediaSustainable consumption
Crisis Marketing StrategiesContent MarketingMarketing Analytics
Mass marketing to hyper personalizationCustomer sentimentsHealthcare marketing
Neuro-marketingShowrooming and webroomingStrategic marketing
Online AdvertisingEmail MarketingAffiliate Marketing
Marketing automationSearch marketingWeb marketing and user experience
Advances in marketing researchDigital consumer culture and digital acculturationCustomer engagement
Brand StrategyConversion marketingRelationship marketing
Ethics in marketingOmni Channel MarketingMarketing Communications
Transformative Consumer ResearchMarketing for start-upsBranding
Direct MarketingReal-time MarketingCelebrity Endorsement
Marketing of financial services Tourism MarketingReligious Marketing

Important Dates

Events Dates
Call for papers 15th June, 2022
Submission begins01st September, 2022
Last date for submission
(only abstract submissions)
15th November, 2022
Declaration of acceptance of paper10th December, 2022
Registration starts01st January, 2023
Early bird15th January, 2023
Registration closes31st January, 2023
Conference presentations10th and 11th February, 2023

Registration Fees (Without Taxes)

ParticularsIndia & SAARC Nations
Other Countries
Delegates from Industry8000133
Delegates from Academia6000107
Research Scholars / Students 450075
Early bird discount: 1000 INR.
For attending the conference: 3000 INR.

Conference Organizers

Prof Vinita S. Sahay, Director, IIM Bodh Gaya
Prof Vinita S. SahayDr. Medha Srivastava Dr. Amresh Kumar
Conference Committee:
Dr. Chandan PrasadDr. Ramesh Roshan Das GuruDr. Nanda ChoudhuryDr. Swapnarag Swain
Dr. Sabyasachi MohapatraDr. Archana PatroDr. Raveesh KDr. Srividya Raghavan
Dr. Prabhat RanjanDr. Mohammed LaeequddinDr. Chiranjit DasDr. Rohit Agrawal
Dr. Samant SaurabhDr. Madan Lal YadavDr. Rohan MukherjeeDr. Sreelekha Mishra
Dr. Manaswita BharadwajaDr. Nidhi MishraDr. Teena BhartiDr. Remya Lathabhavan
Dr. Anirban SenguptaDr. Bhushan Praveen JangamDr. Aviral Kumar TiwariDr. Durba Banerjee
Dr. Amit Kumar SrivastavaDr. Soumya Prakash PatraDr. Soumyajyoti Banerjee

Contact Us

Postal Address

ICM Dept.,
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya-824234, Bihar, India











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