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International Conference of Marketing on Consumer Experience in Digital Era – 2023

About the Conference

Humankind is undergoing a transformation of immense magnitude that has inspired researchers and practitioners all around the world to rethink and reinvent the wheel. Conversations around fomites, immunity and wellness have gained more relevance today than ever. There is an increased awareness and appreciation for health and community as consumers train their focus on well-being and actively look for solutions to secure physical health, psychological wellness, and social connections. They understand the impact of consumption on the environment and are appreciative of the businesses that integrate sustainability into their offerings. Younger generations place considerable importance on the issues like waste reduction and management, minimizing the carbon footprint, adopting sustainable packaging solutions, supporting ethical business practices, and protecting human rights. They are willing to adopt a sustainable lifestyle and reconsider their consumption decisions in the light of ethics and sustainability related practices of the businesses.

Such tangible shift in consumers’ priorities and preferences has acted as a catalyst of new perspectives and prospects for growth across businesses. Marketers too have responded to the new order and realities of business by carefully calibrating the marketing strategies with changed market dynamics and redesigning the consumer experiences in ways more than just one. Since consumers have started relying on the remote, internet-based businesses for a plethora of solutions, marketers are placing a great deal of weight on digital technologies to drive engagement. The traditional touchpoints have received a digital makeover courtesy hybrid customer journeys, growth in online shopping transactions, increased usage of mobile devices, and proliferation of social media platforms. Along with an increased emphasis on e-commerce and digital channels of communication, emergence of new service platforms, hyper-personalization, social commerce, adoption of augmented and virtual reality, analytics and a more conscious, purpose-driven consumer are what characterize the marketing we are witnessing today.


As new consumption sensibilities and value systems are emerging, it has become crucial to map the advancements in the realm of marketing. The aim of this conference is to create a global scholarly platform for discussions and deliberations on the shifts in consumer behaviour and the ways brands can meet and manage customers’ expectations in the new reality. It endeavours to draw attention towards the transformation of consumer journey in an increasingly digital business context and carry forward the conversation around how marketers can design superior consumption experiences by integrating consumer well-being with business.

About IIM Bodh Gaya

The Indian Institutes of Management have been the archetype of management education in India since their foundation after our independence in 1947. IIMs, with their emphasis on practical experience and critical thinking instead of rote learning and conventional academic schedule, are perceived as the most prestigious and elite B-schools in the Asian region. Building on the grand heritage of brand IIM, IIM Bodh Gaya has fostered a culture and curriculum whose sole purpose is to create socially responsible managers and emotionally mature leaders. A dynamic curriculum in consonance with academics and industry experts provides the students with the opportunities to master new skills and explore diverse perspectives. Apart from the conventional classroom setup, IIM Bodh Gaya ensures practical learning of students through case studies, sessions with industry experts, live projects, etc. The institute’s thrust on meaningful research is evident through the credentials and accomplishments of its faculty that has publications in ABDC and Scopus listed journals of repute. In a short span of time, IIM Bodh Gaya has strengthened its position in the corporate world, with its students contributing to various illustrious business organizations of the country.

IIM Bodh Gaya acknowledges the significance of exposure to global standards and contemporary trends for enrichment of its students’ learning experience. To bring that international exposure and cultural diversity to the campus, the institute has established collaborations with several reputed institutions in France, Spain, Venezuela, Russia, Taiwan, Sweden, Mexico, Italy and S. Korea while discussions are underway with many other international universities across the globe.

About Bodh Gaya

Historically, the eastern part of the country has been an eminent seat of learning with ancient universities of Nalanda and Vikramshila where learners from all over the world congregated for pursuit of knowledge. Having been recognized as a key Buddhist destination, Bodh Gaya attracts millions of tourists every year. An ancient seat of learning that represents one of the prominent paths to enlightenment, Bodh Gaya is home to Mahabodhi Temple, a UNESCO World Heritage Site and several other notable temples and monasteries. Also nestled in Bodh Gaya is the iconic 80 ft. statue of Buddha and Indosan Nippon temple that was constructed in 1972 and has a gallery of Japanese art. This land of enlightenment continues to serve as a source of inspiration for IIM Bodh Gaya in its journey to become The Enlightening IIM.

Call for Papers

Indian Institute of Management Bodh Gaya extends a humble invitation to researchers, educators, practitioners and students of marketing to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modelling, and case studies in all areas of consumer behavior and digital marketing.

The prospective participants can refer to following sub-themes for their submissions:
Hybrid customer experiencesPricing strategiesMarketing in metaverse
Digitalization of rural marketsDigital customerConsumer well-being
Consumer behaviourMobile marketingRestorative servicescapes
New-age technology adoptionConsumer privacyE-services
Mindful marketingSocial commerceInfluencer marketing
Technology and marketing
(AI, AR, VR, ML)
Social MediaSustainable consumption
Crisis Marketing StrategiesContent MarketingMarketing Analytics
Mass marketing to hyper personalizationCustomer sentimentsHealthcare marketing
Neuro-marketingShowrooming and webroomingStrategic marketing
Online AdvertisingEmail MarketingAffiliate Marketing
Marketing automationSearch marketingWeb marketing and user experience
Advances in marketing researchDigital consumer culture and digital acculturationCustomer engagement
Brand StrategyConversion marketingRelationship marketing
Ethics in marketingOmni Channel MarketingMarketing Communications
Transformative Consumer ResearchMarketing for start-upsBranding
Direct MarketingReal-time MarketingCelebrity Endorsement
Marketing of financial services Tourism MarketingReligious Marketing

We seek submissions of structured abstracts outlining the following aspects of the research paper (in 500 words):

Sl. No. Aspects of the research paper:
5.Research limitations/implications
6.Practical implications
7.Social implications

Abstracts indicating high level of rigor and relevance of research will be selected for paper presentation in the conference.

Important Dates

Events Dates
Call for papers 15th June, 2022
Extended Abstract Submission begins 1st September, 2022
Last date for submission
(only abstract submissions)
15th January, 2023
Declaration of acceptance of abstract31st January, 2023
Early bird registration
10th February, 2023
Registration closes
15th March, 2023
Conference presentations14th and 15th April, 2023


Distinguished Speakers
Prof. Russell Belk

York University Distinguished Research Professor
Kraft Foods Canada Chair in Marketing
Schulich School of Business, York University
Prof. Banwari Mittal

Professor of Marketing and Consumer Psychology
College of Business, Department of Management and Marketing, Northern Kentucky University
Keynote Speakers
Prof. Vinod Venkatraman
Washburn Research Fellow
Director, Center for Applied Research in Decision Making
Fox School of Business, Temple University
United States
Expertise: Use of behavioral, eye tracking, neurophysiological, and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences
Prof. Christian Schulze
Frankfurt School of Finance & Management
Expertise: Digital marketing, the measurement and optimization of marketing performance, and customer management
Prof. Gemma Calvert
Division of Marketing, Nanyang Business School, Nanyang Technological University
Expertise: Consumer Neuroscience; Neuromarketing; Implicit Reaction Time Testing; Brand Sound Symbolism; Multisensory Marketing
Prof. Michael S. Mulvey
Telfer School of Management, University of Ottawa
Expertise: How products, brands, and behaviours gain personal relevance to consumers, qualitative research methods such as metaphor elicitation, means-end theory, and the laddering technique

Registration Fees

ParticularsIndia & SAARC Nations
Other Countries
Delegates from Industry8000 + GST140 + GST
Delegates from Academia6000 + GST115 + GST
Research Scholars / Students 4500 + GST90 + GST
*Registration Fee does not include accommodation.
For attending the conference: 3000 INR + GST

Best Paper Awards

In addition to the certificate of presentation, papers selected for presentations during the conference will be considered for best paper awards. Based upon the originality, rigor and contribution of the research work, selected papers will be awarded INR 10,000/-, 5,000/- and 3,000/- respectively.

University of Gothenburg, Sweden     Organizing Partner  

University of Gothenburg- Logo

The School of Business, Economics and Law at the University of Gothenburg, Sweden conducts research and provides education with global perspectives and a focus on sustainable development. The School is accredited by the most reputable international accreditations for business schools; EQUIS, AACSB and AMBA. This triple crown accreditation is held by less than 1 per cent of the world's business schools and is valuable proof that their research, academics, and collaborations maintain an internationally high quality- confirming a strong business school, active in an international arena and continually developing in line with societal and environmental requirements. The School's research has a clear purpose: to make an impact and thus contribute to the advancement of society at large. The School offers first-class internationally competitive education; five programmes at the undergraduate level and nine master´s programmes.

University of Economics and Human Sciences in Warsaw     Academic Partner  

University of Economics and Human Sciences in Warsaw

University of Economics and Human Sciences in Warsaw was established in 2001 with a particular goal in mind – to become a place for new opportunities. The brand-new and modern campus, located in the heart of Warsaw, offers students a space where they can develop their creativity, build their careers, and participate in diverse projects. It is one of Poland’s top non-public universities, which is confirmed by the prestigious CEEMAN IQA international accreditation. For the last 20 years, the University has provided Social Studies courses to its students. The University’s distinguishing factors are openness towards students and their initiatives, involvement in their development, and a modern approach to education.  Currently, there are 8,550 students enrolled (including 3,546 from 74 countries abroad).

Ever since its inception, the University of Economics and Human Sciences in Warsaw has taken considerable care in selecting lecturers and professors to collaborate with, opting for the most accomplished academics and scholars, both from Poland and other countries. Their enormous scientific achievements (especially in research and publication) contributed to a high scientific rank and international recognition. Thanks to this, the University has been able to constantly improve its ranking among its peers. The University is also well regarded by the students and applicants, who are drawn to the University by the opportunity to study under highly qualified staff.


Conference Organizers

Prof Vinita S. Sahay, Director, IIM Bodh Gaya
Prof Vinita S. SahayDr. Medha SrivastavaDr. Amresh Kumar
Conference Committee:
Dr. Chandan PrasadDr. Ramesh Roshan Das GuruDr. Nanda ChoudhuryDr. Swapnarag Swain
Dr. Sabyasachi MohapatraDr. Archana PatroDr. Raveesh KDr. Srividya Raghavan
Dr. Prabhat RanjanDr. Mohammed LaeequddinDr. Chiranjit DasDr. Rohit Agrawal
Dr. Samant SaurabhDr. Madan Lal YadavDr. Rohan MukherjeeDr. Sreelekha Mishra
Dr. Anirban SenguptaDr. Amit Kumar SrivastavaDr. Aviral Kumar TiwariDr. Durba Banerjee
Dr. Soumya Prakash PatraDr. Teena BhartiDr. Manaswita Bharadwaja

Publication Opportunities

Structured abstracts of the papers selected for presentation will be published in the conference proceedings. Selected papers will be considered for publication in the regular/ special issues of the following journals:
  • International Journal of Emerging Markets
  • European Journal of Management & Business Economics
  • Advances in Emerging Markets and Business Operations
  • Sustainability
  • South Asian Journal of Marketing
  • FIIB Business Review
  • Review of Management Literature

*The papers will be processed as per the policies of the respective journals.

Advisory Board

Prof. Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
Department of Marketing
Robert H. Smith School of Business
University of Maryland
Prof. Russell Belk
York University Distinguished Research Professor
Kraft Foods Canada Chair in Marketing
Schulich School of Business, York University
Prof. Piyush Sharma
Professor (Distinguished Research Fellow)
School of Management and Marketing
Faculty of Business and Law
Curtin University
Prof. Banwari Mittal
Professor of Marketing and Consumer Psychology
College of Business, Department of Management and Marketing, Northern Kentucky University
Prof. Stanisław Brzeziński
Editor-in-Chief of Przegląd Organizacji
University of Economics and Human Sciences in Warsaw, Poland
Prof. Anna Llanos-Antczak
Vice-Rector for International Cooperation
University of Economics and Human Sciences in Warsaw, Poland

Contact Us

Postal Address

ICM Dept.,
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya-824234, Bihar, India

For any Query, Please email to us at icm@iimbg.ac.in

How to Reach Bodh Gaya & Hotels Details

Detail about Bodh Gaya Click Here  



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