Srividya Raghavan

  1. Home
  2. /
  3. Faculty
  4. /
  5. Srividya Raghavan

Srividya Raghavan

Associate Professor

Strategy and Entrepreneurship


Dr. Srividya Raghavan is professor of entrepreneurship and related areas. She has a background in management as well as psychology. Her experiences from industry and academia are an eclectic mix - ranging from retailing, marketing communication, entrepreneurship & family business management.
Prof. Raghavan has worked in the industry with RPG and GMR groups as well as in business schools such as IBS (Hyderabad), IMT (Hyderabad) and IFIM Business School (now called JAGSoM). Over the span of her career in industry and academia, she has been an integral part of committees for quality assurance, governance, admissions, and accreditations.
She has won several case/research awards as well as published in Ivey Publications and ABDC ranked journals.

Academic background:

  • Ph.D. (Management) from Icfai University, Dehradun (IIMT – Icfai Institute for Management Teachers)
  • MSc (Psychology) from Madras University
  • MBA from School of Management, Pondicherry Central University


  • GMR group
    • Associate Director and head of Family Business Office
  • IFIM Business School (Now JAGSoM) as
    • Associate Professor of Entrepreneurship & Marketing
    • Chairperson - Center for Entrepreneurship Development
    • Chairperson - Accreditations Committee
  • IMT (Hyderabad)
    • Associate Professor of Marketing
    • Chairperson -Admissions and Media Relations Committee (Hyderabad)
    • Member - Joint Admissions Committee (JAC) of IMT Group of institutes.
  • IBS Hyderabad
    • Assistant Professor of Marketing
  • Foodworld Supermarkets Ltd. (RPG Group)
    • Assistant Manager (Store Operations)

Teaching Interests:

  • Entrepreneurship
  • Creativity and Innovation
  • Value Creation through Business Models
  • Ethics and Corporate Governance
  • Business History
  • Strategic Marketing Management using Simulation
  • Integrated Marketing Communication

Research Interests:

  • Consumer Behaviour: Attitudes formation, change and resistance; Information processing from persuasion and decision-making perspective; Role of affect and cognition in information processing and persuasion.
  • Entrepreneurship: Social Capital in Entrepreneurship, Succession Planning in Family Business, Evolution of Business Models, Business History, Entrepreneurship Environment.
  • Research methods: Experimental Designs, Behavioural methods (latent variables, SEM, etc) and Social Network Analysis.

View Research Profile

Publications – Journal Articles:

  • Reddy, M., Raghavan, S. & Chary. S. (2019). A narrative exposition on public toilet usage by women: A study from Warangal. Indian Journal of Gender Studies, 26 (1&2), 108-137. {Special & Double Issue, Scopus listed (Citescore: 0.7) and ABDC - C.}
  • Balaji, M.S., Raghavan. S., & Jha, S. (2011). Role of tactile and visual inputs in product evaluation: A multisensory perspective. Asia Pacific Journal of Marketing and Logistics, 23 (4), 513-530. {Cabell’s listed; Scopus listed (CiteScore 4.1) and ABDC – A}
  • M.S.Balaji and Srividya Raghavan (2011). “Communicating Brand Personality: The Moderating Role of Human Personality, The Great Lakes Herald, 5(2), p.24-36.
  • Raghavan.S. (2010). Don’t Throw it away: The corporate role in product disposition. Journal of Business Strategy, 31(3), 50-55. {Cabell’s listed; Scopus list (CiteScore: 1.8; ABDC – B}
  • Raghavan. S. & Chakraborthi, R. (2010). An empirical examination of factors that influence disposition decisions of consumers. Romanian Journal of Marketing, 5 (3), 67-99 (Cabell’s List)
  • Srividya Raghavan (2010). The Impact of ‘Ratio of the Sides of Rectangles’ on Consumer’s Purchase Intentions”, Great Lakes Herald, 4 (2), p.43-52.
  • Krishnatray, P., Pal, P. Srividya Raghavan and Vinay Verma (2009). “Gratifications from New Media: Gender Difference in Internet Use in CyberCafes”, Journal of Creative Communications, 4(1), p.19-31: 2015 SJR (SCImago Journal Rank) Score: 0.139; 192/277 Communication - Scopus
  • M.S.Balaji and Srividya Raghavan (2008). “Determinants of Price Rigidity: The Role of Psychological Prices, Price Changes and Sales Promotions”, Icfai Journal of Management Research, December 2007
  • Srividya Raghavan (2006). “Blogs and Business Conversations” Journal of Creative Communications, 1(1), p. 285 – 295: 2015 SJR (SCImago Journal Rank) Score: 0.139; 192/277 Communication - Scopus

Case Published:

  • Raghavan, S., Chamaria, A. & Kakkar, G. (2016). HCL Technologies: How far can we push the billion dollar website. Ivey Case Publication {Case: 9B16A053; Winner: Marketing Category ISB-Ivey Case Competition 2015}
  • Raghavan, S., & Bhattacharya, S. (2016). Bajaj RE60: The branding challenge of disruptive innovation. Ivey Case Publications {Case:   9B16A014; Honourable Mention (Top 10) cases in the ISB-Ivey case Competition 2016.} 
  • Raghavan (2016). Robust Designs: Pivoting a Business Intelligence Product Company in Case Center Case Collection (Ref: 816-0113-8)
  • Raghavan, S., & Dastidar, S.G. (2015) Avtar IWin: Creating flexi-time careers. Emerald Emerging Markets Case Studies, 5 (8), 1-18. {10.1108/EEMCS-05-2014-0142; Winner at the ISB Case Chase Awards, 2011}
  • Raghavan, S. (2014). Reboot Systems: A ‘frugal innovation’ approach to bridge India’s digital divid Ivey Case Publications {Case: 9B14M089, Runners up at the ISB-Ivey case competition, 2013}
  • Raghavan, S., & Dastidar, S. G. (2013). Mountain Dew. Emerald Emerging Markets Case Studies, 3(8), 1-6. {1108/EEMCS-07-2013-0143; The previous version of this case - “Pepsico India (Eastern Region): The Mountain Dew Strategy”, ISB-Ivey Case Competition, Top 5 list, September 2010}
  • Raghavan, S. (2013). Reboot Systems: Bridging digital divide - the green way. Emerald Emerging Markets Case Studies, 3(6), 1-33 {1108/EEMCS-06-2013-0077}
  • Raghavan, S. (2011). FieldTurf Tarkett India: Challenges and opportunities in new markets. Emerald Emerging Markets Case Studies, 1 (4). 1-30 {10.1108/20450621111195660, Ceeman’s Case Writing Competition (2nd runner up), September 2010}.

Conference Papers:

  • “Investor Unicorn Ties: Opportunities for Arbitrage” presented at Bali, Indonesia at the International Conference for Family Business and Entrepreneurship (ICFBE) organsied by President University (2018).
  • Succession Planning presented at ISB Family Business Conference (2017)
  • “Effect of Attitude Function on Attitude: The mediating role of affective and cognitive Evaluations”- European Association of Consumer Research Conference (EACR), 2013. Presented by Co-Author Prof. Sridhar Samu (ISB)
  • "Functional and Affective-Cognitive Bases of Attitude: Complete, Incomplete and Partial Matching Effects of Communication". Co-authored with Dr. Sridhar Samu (ISB, Hyderabad) and presented at 5th IIMA Conference on Marketing in Emerging Economies, January, 2013
  • Chaired a track at The International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade’ organized jointly by The Department of Management, Punjab Technical University (PTU), India and The Kenan-Flagler Business School, University of North Carolina (UNC), USA held at Amritsar on December 15-16, 2012.
  • “Mediation Effects of Affective-Cognitive Bases of Attitudes on the Relationship between Attitude functions and Attitude” presented at ‘The International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade’ organized jointly by The Department of Management, Punjab Technical University (PTU), India and The Kenan-Flagler Business School, University of North Carolina (UNC), USA held at Amritsar on December 15-16, 2012
  • “Identifying factors that influence disposition behavior”, Society for Consumer Psychology (SCP) Winter Conference, 2011.
  • “Mediating role of affective-cognitive bases of attitude in the relationship between attitude functions and attitude.” presented at the GLIM- NASMEI conference at Great Lakes, Chennai, Dec 2011

Awards & Recognitions:

  • Emerald Best Paper Award in Convergence 2017 – Winner: Marketing Track
  • Emerald Best Paper Award in Convergence 2017 – Winner: Public Policy Track
  • ISB-Ivey Case Competition, 2015 – Winner- Marketing Category
  • AIMS International Outstanding Young Woman Management Researchers Award, 2014
  • ISB- Ivey Case competition, 2014 – Honourable mention
  • ISB-Ivey Case Competition, 2013- Runner Up
  • ISB-Case Chase Award, 2011
  • CEEMAN’s Case Competition, 2010 – Second Runner Up

Workshop Conducted:

  • Invited to conduct Case teaching and writing workshop for faculty at IMT Hyderabad, May 2015
  • Workshop on Structural Equations Modeling with AMOS: Fundamentals and Applications was organized and conducted along with Dr.M.S.Balaji on December 1st and 2nd, 2010 at IBS Hyderabad. Participants were academics from various universities in India.
IIMBG Footer