Why MBA (Digital Business Management)?
Program Overview
In today’s world, when IT giants such as Microsoft, Amazon, Google are dealing with 1.5 million terabytes of data, “Digitalization” is the buzz word in the business world that is transforming business to generate higher revenue and create value-added services. By 2026, global digital transformation spending has been forecasted to reach 3.4 trillion U.S. dollars. Successful organizations are enriching their digital transformation journey by focusing on enlightening people with the right mindset and technology.
Organizations across the globe are looking for business professionals with cross-functional expertise flavoured with digital skills to create, manage, and transform traditional ways of doing business. The competencies such as designing business systems, organizational structures, and processes using sophisticated tools and techniques are highly sought after by corporations. Moreover, the recent pandemic has triggered the need for innovative business models that facilitate seamless transactions across the business value chain with minimal manual intervention(s). Such an initiative requires business re-orientation towards the agenda- “digital is the new normal of doing business.”
Keeping the above new-age business agenda in mind, IIMBG has developed a two-year full-time residential state-of-the-art MBA program on Digital Business Management. This program aims to build business graduates who will be experts in domain-specific tracks such as analytics, fintech, digital marketing and management consulting in digital business. The innovative course curriculum has been co-designed with some top IT and analytics firms. The students will be trained by IIMBG faculty and industry experts on courses such as digital strategy, digital business models, and state-of-the-art analytical tools and techniques related to Artificial Intelligence (AI), Big Data Analytics, Fintech Technologies, Digital Marketing, and HR Analytics to name a few. In the digital transformation era, where traditional business processes are being digitally transformed, the industry-ready business professionals from the digital MBA course will have a higher competitive advantage over the general MBA programs in the coming years.
Highlights
Program Structure
| Term | Credits (Min-Max) | Modality |
|---|---|---|
| Term-I | 18 | Study core courses @ IIMBG |
| Term-II | 18 | Study core courses @ IIMBG |
| Term-III | 18 | Study core courses @ IIMBG |
| Industry Immersion Project | 6 | 4 months corporate immersion |
| Term-IV | 18-21 | Specialization tracks @ IIMBG |
| Term-V | 18-21 | Specialization tracks @ IIMBG |
| Term-VI | 12-15 | Specialization tracks @ IIMBG |
Each participant has to complete a total of minimum 108 credits (1080 contact hours) to be eligible for getting the degree. Out the 108 credits, core courses constitute 54 credits in the year-1, specialization tracks constitute 48 credits and practice/industry immersion track constitutes 06 credits. The details of the core and specialization tracks are given in the next section.
An optional 21-Days immersive learning module at a foreign institute has been designed to help students gain global exposure in digital business and develop cross-cultural competency to thrive in new age business. It will comprise of 3 credits.
*The cost of the immersive learning module, including food, lodging, travel and visa and other associated cost, will be borne by the candidate and is not included in the course fee structure
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| Term | Name of the Course | Credits |
|---|---|---|
| Term-I | Introduction to Digital Business Economics | 3 |
| Business Statistics | 3 | |
| Foundations of Marketing Management | 3 | |
| Financial Reporting and Analysis | 3 | |
| Digital Frameworks and Business Models | 3 | |
| HR Practices in Digital Business | 1.5 | |
| Entrepreneurship and Start-up Ecosystem | 1.5 | |
| Term-II | Industry 4.0: Strategic Initiatives and Decision Making | 3 |
| Mindfulness at Workplace | 1.5 | |
| Advance Marketing Management | 2.25 | |
| Corporate Finance for Decision Making | 3 | |
| Introduction to R and Python | 3 | |
| Digital Transformation, Strategy, and Leadership | 2.25 | |
| Fundamentals of Operations Management | 3 | |
| Term-III | Digital Marketing | 3 |
| Analytics in Modern Business | 3 | |
| Corporate Cost Control | 3 | |
| Digital Sustainability and ESG | 1.5 | |
| Critical Thinking and Problem Solving for Enabling Digital Business | 1.5 | |
| Data Governance and Policies | 1.5 | |
| Project Management in Digital Business | 3 | |
| Design Thinking for Digital Business | 1.5 |
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| Sl. No. | Name of Course | Credits |
|---|---|---|
| Track-I: Digital Marketing & Business Development | ||
| 1 | Search Engine Optimization | 1.5 |
| 2 | Social Media Marketing | 1.5 |
| 3 | Content Marketing on Digital Platforms | 1.5 |
| 4 | Consumer behaviour in the digital era | 1.5 |
| 5 | Creating and Managing Digital Brands | 1.5 |
| 6 | Digital Product Management | 1.5 |
| 7 | Strategic Marketing in the Digital Era | 3 |
| 8 | B2B Marketing: A Digital Business Perspective | 1.5 |
| 9 | Digital Retail Strategy | 1.5 |
| 10 | Data-Driven Marketing Decisions | 1.5 |
| 11 | Sales & Business Development for Digital Business | 1.5 |
| Track-II: Data Analytics & Decision Sciences | ||
| 1 | Artificial Intelligence and Machine Learning in Digital Business Management | 2.25 |
| 2 | Story Telling with Data | 1.5 |
| 3 | Business Value Creation with Robotic Process Automation | 1.5 |
| 4 | Business Intelligence and Data Modelling | 2.25 |
| 5 | Digital Business Growth with Cloud Computing | 1.5 |
| 6 | Internet of Things for Digital Business Model Innovation | 1.5 |
| 7 | Cybersecurity: Protecting Your Digital Business | 1.5 |
| 8 | Big Data Analytics for Digital Transformation | 1.5 |
| 9 | Digital Business Solutions – Creating AI & Digital Systems | 3 |
| 10 | People Analytics | 1.5 |
| 11 | Supply Chain Analytics | 1.5 |
| Track-III: Strategy & Consulting for Digital Business Management | ||
| 1 | Venture Growth Strategy for Managing Digital Business | 3 |
| 2 | Digital Business Consulting | 3 |
| 3 | Strategy Analytics | 3 |
| 4 | Exit Strategies for New & Established Ventures | 1.5 |
| 5 | Scaling Strategies in a Digital Age | 3 |
| Track-IV: FinTech | ||
| 1 | Financial Engineering and Risk Management | 1.5 |
| 2 | The Future of Digital Payment Technologies | 1.5 |
| 3 | Digital Transformation in Financial Services | 3 |
| 4 | Introduction to InsurTech | 1.5 |
| 5 | Digital Retail Banking and Related Technologies | 1.5 |
| 6 | Investment and Portfolio Management | 3 |
| 7 | Python and Statistics for Financial Analysis | 1.5 |
| 8 | Derivatives – Options & Futures | 3 |
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Fees structure for the MBA-DBM 2024-26 Batch
For Admission Related Updates & Information
Mr. Rajiv Kumar
Managing Director of Microsoft India Development Center (IDC), Corporate Vice President of Microsoft’s Experiences and Devices (E+D) India Group
Mr. Rakshit Daga
Chief Product and Technology Officer Bigbasket
Dr. Sandipan Sarkar
Distinguished Engineer, Hybrid Cloud Transformation IBM Consulting
Sameer Ahmed
SAP CX Practice Head Infosys
Mr. Venkata Sridhar Kalaga
Head-Strategy & Ops, C & SI India Tata Consultancy Services
Mr. Ashish Khushu
Chief Technology Officer L&T Technology Services Limited
Mr. Avinash Prasad
Associate Principal ZS Associates India Pvt. Ltd.
Mr. Prasanth Shanthakumaran
Partner KPMG India
Mr. Ritesh Arora
Vice President & Global Pega Practice Head Coforge
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar,
Bodh Gaya – 824234, Gaya, Bihar, India
| Program related queries | Admission related queries |
|---|---|
7830829225 /9643644687 /8651647439 (Time: 5:00pm - 8:00pm) | |
| queries_dbm@iimbg.ac.in | pgpadmission@iimbg.ac.in |
0631-2200239