About the Conference

Marketing has undergone a profound transformation in an age where businesses have rapidly transitioned from e-commerce to q-commerce, and from a producer-driven to an experience-driven economy. The convergence of advanced technologies and evolving consumer expectations is redefining how brands engage, connect, and create value.

Marketing 5.0, as envisioned by Kotler et al. (2023), represents this new era where artificial intelligence, predictive analytics, and immersive digital tools are integrated with human-centric values like empathy, inclusivity, and sustainability. As digitalization enables more sustainable and circular business models, AI is at the core of this evolution, powering personalized engagement, predicting consumer behavior, and enhancing operational efficiency. Studies show AI-driven tools have boosted customer engagement by over 30% and contributed significantly to global productivity.

This conference aims to serve as an incubator for setting new benchmarks in consumer engagement and a catalyst for developing strategies that are agile, data-centric, and future-ready. ICM 2.0 brings together leading academics, industry experts, and marketing professionals to explore this shifting landscape. The conference will address critical themes such as AI-led consumer insights, ethical challenges in digital marketing, and the future of personalized strategies. Through rich discussions and collaborative sessions, ICM 2.0 will be a platform to rethink consumer behavior, inspire innovation, and set new benchmarks in creating agile, responsible, and future-ready marketing strategies.

Call for Papers

We warmly invite scholars, researchers, practitioners, and students to share their insights and discoveries at the upcoming conference. This is an excellent opportunity to present original research, exchange ideas with peers, and contribute to shaping the future of marketing and consumer experience in the age of artificial intelligence.

The central theme of the conference is:

“AI-led Transformation in Consumer Experience and Marketing Strategies”

We welcome both research-driven and practice-oriented submissions that spark discussion, inspire innovation, and provide actionable knowledge. Contributions may address the broad areas outlined below, though the conference remains open to related and emerging topics as well:

 Track 1: Marketing Analytics & Advanced Technologies

• Predictive analytics for customer lifetime value (CLV) optimisation
• AI-driven demand forecasting and market trend analysis
• Big data integration in omnichannel marketing strategies
• Sentiment analysis and text mining for brand monitoring
• Real-time analytics for personalised marketing campaigns
• Blockchain applications in marketing data security and transparency
• Marketing mix modelling using machine learning techniques

 Track 2: Consumer Behaviour in Digital & Social Media Economies

• Digital trust and privacy concerns in online consumer decision-making
• Social media influencers’ role in shaping purchase intentions
• Gamification and consumer engagement in digital marketplaces
• Impulse buying behaviour in mobile commerce environments
• User-generated content as a driver of brand authenticity
• Cross-cultural variations in social media consumption patterns
• Consumer brand activism in the age of social movements

  Track 3: AI & Emerging Communication Strategies

• AI-powered content creation for omnichannel digital marketing
• Chatbots, voice assistants, and conversational marketing strategies
• Personalised communication through generative AI
• Emotion AI and its impact on message framing
• AI-driven crisis communication and reputation management
• Data ethics and transparency in AI-led messaging
• Ethical dilemmas in AI-driven marketing communication strategies

Track 4: AI in Tourism, Healthcare & Experience Management

• AI for travel personalisation & healthcare marketing
• VR & AI in wellness, cultural & service design
• Smart systems, sentiment mining & automation in operations
• Virtual reality (VR) and augmented reality (AR) experiences for cultural, heritage and destination marketing
• AI in crisis management and safety in tourism
• Chatbots and virtual assistants for customer engagement and support in tourism and healthcare
• Ethical and privacy concerns in AI-enabled healthcare and tourism

Track 5: AI, Sustainability, Mindfulness & Ethics

• AI applications for sustainable supply chain management
• Predictive modelling for waste reduction in retail and hospitality
• AI-assisted mindfulness and wellness interventions
• Role of AI in promoting circular economy practices
• Consumer perceptions of AI-driven sustainability initiatives
• Green marketing analytics using AI-enabled tools
• Enhancing transparency and trust through explainable AI for ethical consumerism

Track 6: Emerging Research Methods in the AI Era

• AI-assisted qualitative data coding and thematic analysis
• Social media listening and big data ethnography
• Virtual simulations and experimental designs in marketing research
• Mixed-method research integration through AI platforms
• Deep learning for visual data and image recognition studies
• Automated literature reviews and meta-analysis using AI tools
• Ethical considerations in AI-augmented research methodologies

Beyond the sessions, the conference offers a vibrant platform for networking with fellow academics, industry experts, and policy leaders. Selected papers may also be considered for publication opportunities, and recognition will be given to outstanding contributions.

We look forward to your submissions and to welcoming you to an engaging and intellectually enriching conference experience.

Important Dates

CALL FOR SUBMISSIONS	SEP 5TH, 2025
LAST DATE FOR SUBMISSION (Abstract/Paper)	DEC 23 rd, 2025
DECLARATION OF ACCEPTANCE	JAN 12 TH, 2026
REGISTRATION STARTS	JAN 13TH, 2026
EARLY BIRD CLOSES	JAN 30 TH, 2026
REGISTRATION CLOSES	FEB 7 TH, 2026
CONFERENCE PRESENTATIONS	MAR 14 TH -15 TH, 2026

PAPER SUBMISSION GUIDELINES

TYPES OF SUBMISSIONS ACCEPTED

• Research papers
• Review papers
• Empirical papers
• Case studies
• Opinion papers
• Viewpoint

Extended Abstract – Minimum 1500 words, Maximum 3000 words (including keywords, tables, and references)

Full Paper – Minimum 4000 words, Maximum 8000 words (including keywords, tables, and references)

 

Paper Structure	Abstract (250-300 words), Keywords, Introduction, Literature Review, Theoretical Framework, Methodology, Findings, Implications, Conclusion, References, Appendices
Font	Times New Roman, 12-point
Reference Style	APA
Paragraph Spacing	Single
Margin	Normal
Layout	Single Column, Portrait
Page Numbers	Bottom Centered
File Format	PDF File

 

All submissions will be collected through Google Forms. Follow the link below to upload your file. Submit Your Work Here: https://forms.gle/BoVYPxFZdp27X4wL6

The submission form is straightforward and will guide you through the required steps, including selecting your track or sub-track.

File Naming Convention: Name your file as: Track No_Sub-track No_Last Name of Author.pdf. For example, If a submission is to be made for "Track 1: Marketing Analytics & Advanced Technologies" under sub-track "3.Big data integration in omnichannel marketing strategies", by an author whose last name is Kakani, then the file has to be name "1_3_Kakani.pdf"

All communication will be done with the corresponding author only. The e-mail address provided at the time of submission should also be used for Conference Registration. There will be no options to revise the paper after the submission deadline.

A single author may make up to three submissions across tracks. Also, a single paper cannot be submitted across multiple tracks, even if it may be relevant for different tracks. The author should select the best fit in such a scenario and submit it to the corresponding track. The submissions must be original. All submissions are subjected to double-blind peer review and are expected to meet standards of academic excellence. Identities of peer-reviewers shall remain anonymous to the authors. Feedback on submissions shall be provided to the author(s) after the reviews are concluded.

If accepted, all the details provided by the corresponding author at the time of submission will appear exactly as submitted in the Conference Program and Proceedings. Therefore, please ensure all the details (paper title, author names, affiliation, etc.) are correctly mentioned. The corresponding author must ensure that all the co-author(s) consent to submit the paper is taken. Further, at least one author is required to register for the conference and present the accepted paper. Only the accepted papers that satisfy the criteria will be included in the conference’s proceedings/book of abstracts.

Please contact us for any further information or clarification at icm@iimbg.ac.in.

Publication Opportunity

Accepted abstracts will be published in the conference proceedings, while selected full-length papers will be considered for publication in the journals listed below. We have already established collaborations with these journals and are in the process of exploring additional partnerships. Discussions are also underway to publish an edited volume with a reputed publisher for selected papers. The list of publication opportunities will be updated periodically as new tie-ups are finalized.

• International Journals of Management and Sustainability
• European Journal of Management and Business Economics
• Journal of Economic and Administrative Sciences
• Advances in Decision Sciences
• Journal of Global Information Management

Conference Registration Fees

Category	Nationality
	India and South Asian countries (INR)	Other Countries (USD)
Delegates from Industry	8000	130
Delegates from Academia	6000	100
Research Scholars & Students (UG/PG)	4000	70

**18% GST will be charged additionally with the registration fee.

**Early bird discount: INR 1000 (for industry professionals and academicians); INR 500 for research scholars and students.

** The fee for only attending the conference: INR 2500.

** For online presentations, the fee shall remain the same.

** Academicians’ registration fee will get reduced by 50% if they bring 3 students with them.

Organizing Committee

Patron
Prof. Vinita S. Sahay Director IIM Bodh Gaya
Conveners
Prof. Chandan Parsad Associate Professor IIM Bodh Gaya	Prof. Pinaz Tiwari Assistant Professor IIM Bodh Gaya	Prof. Anup Anurag Soren Assistant Professor IIM Bodh Gaya
Advisory Committee
Prof. Narayanan Janakiraman Professor The University of Texas at Arlington	Prof. Sanjeev Tripathi Professor IIM Indore	Prof. Rupinder P. Jindal Professor University of Washington Tacoma
Prof. Bidit Dey Professor Northumbria University	Prof. Aditya Gupta Associate Professor Texas State University	Prof. Abhi Bhattacharya Associate Professor University of Alabama
Conference Committee
Prof. Medha Srivastava Prof. Satish Chandra Ojha Prof. Swapnarag Swain Prof. Amresh Kumar	Prof. Molla Ramizur Rahman Prof. Remya Lathabhavan Prof. Ajith Tom James Prof. Charu Naithani	Prof. Aviral Kumar Tiwari Prof. Amit Kumar Srivastava Prof. Sreelekha Mishra Prof. Urjani Chakravarty

Contact Us

Conference Conveners
Prof. Chandan Parsad
Prof. Pinaz Tiwari
Prof. Anup Anurag Soren

Email ID
icm@iimbg.ac.in  

Phone No.:
+91 8340242377  

Event Venue
March 14-15, 2026
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar
Bodh Gaya – 824234, Gaya, Bihar, India