Tamal Samanta

Overview:

Tamal Samanta is an Assistant Professor in the Marketing area at the Indian Institute of Management Bodh Gaya. He has completed his Ph.D. from the Indian Institute of Management Lucknow and MBA from Indian Institute of Management Nagpur. In his doctoral thesis, he explored the resilience of small unorganised retailers in the context of emerging economies. His research interest lies in small unorganised retailing, bottom of the pyramid marketing (BoP) and subsistence marketplaces.

Academic background:

• Ph.D., Marketing, Indian Institute of Management Lucknow
• MBA, Marketing, Indian Institute of Management Nagpur
• B.Tech., Computer Science and Engineering, St. Thomas’ College of Engineering and Technology (under WBUT)

Affiliations:

• Assistant Professor, Indian Institute of Management Bodh Gaya (July 2024 – Present)

Teaching Interests:

• Marketing Management
• Subsistence Retailing
• Rural Marketing

Research Interests:

• Unorganised Retailing
• Rural Marketing/Bottom of the Pyramid Marketing

View Research Profile

Research Publications:

Peer Reviewed Journal Publication:

• Samanta, T., & Aithal, R. K. (2024). Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis. International Journal of Retail & Distribution Management, 52(2), 220–239. https://doi.org/10.1108/IJRDM-03-2023-0135 (ABDC A, ABS 2)
• Samanta, T., & Aithal, R. (2023). Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study. Qualitative Market Research: An International Journal, 26(5), 555–578. https://doi.org/10.1108/QMR-03-2022-0050 (ABDC B, ABS 2)
• Khalek, S. A., Behera, C. K., & Samanta, T. (2023). An integrated framework for understanding information disclosure behaviour in mobile payment services. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00257-1 (ABDC B, ABS 1)
• Kumra, R., Khalek, S. A., & Samanta, T. (2021). Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India. Journal of Global Marketing, 34(4), 328–352. https://doi.org/10.1080/08911762.2021.1915440 (ABDC B, ABS 1)

Case Studies:

• Aithal, R & Samanta, T. (2024). Medoplus: Delivering Healthcare to Rural India. Ivey Publishing.

• To access a complete list of his publications, please refer to Google Scholar and/or Scopus and/or DBLP.

Conference Presentations:

International:

• Retail Institute Academic Conference, 2023 (Organiser: Leeds Beckett University): E-commerce: Studying the Impact and Responses of Small Retailers
• Macromarketing Conference, 2023 (Organiser: Macromarketing Society): The Resilience of Street Hawkers in a Crisis: A Capability-Based Conceptualization
• Fourth Virtual Subsistence Marketplaces Conference, 2023 (Organiser: Loyola Marymount University): Frugal innovation at the BoP – The Case of Gyan Shala
• Second Virtual Subsistence Marketplaces Conference, 2021 (Organiser: Loyola Marymount University): Street Hawkers in Subsistence Marketplaces - Role & Impact