Swapnarag Swain

Overview:

Dr. Swapnarag Swain is the chairperson of MBA (Hospital & Healthcare Management) and an Assistant Professor, Marketing at IIM Bodh Gaya. Dr. Swain possesses valuable experience of nearly 13 years in academics and industry combined together. Before joining IIM Bodh Gaya, he has been associated with reputed academic institutions like T.A. Pai Management Institute (TAPMI) - Manipal, IMI-Kolkata, NALSAR-Hyderabad, and National Law University (NLU), Odisha. Dr. Swain has been the recipient of prestigious gold medal for being the best all-rounder in MBA at KIIT University. He is also a recipient of PGDHHM (Hospital & Healthcare Management) from Symbiosis, Pune and holds Ph. D from Utkal University. He has been teaching courses like Marketing Management, Consumer Behaviour, Brand Management, Services Marketing and B2B Marketing. His research interest lies in the areas of service quality, healthcare marketing, brand equity, consumer-brand relationship and technology adoption among consumers. Dr. Swain holds special interest in conducting training programs for healthcare professionals in the areas like healthcare service excellence, patient satisfaction and healthcare marketing. He is dedicated towards creation and dissemination of knowledge in the areas of marketing and healthcare management through his research, training and consultancy.

Academic background: 

• Ph.D. from Utkal University, Odisha
• MBA from KIIT University, Odisha
• PGDHHM (Hospital and Healthcare Management) from Symbiosis Centre for Health Care, Pune

Affiliations:

• IMI-Kolkata
  • Assistant Professor, Marketing
  • Chairperson, Admissions
  • Member of the Academic Council

• T.A. Pai Management Institute (TAPMI), Manipal
  • Assistant Professor, Marketing
  • Co-chairman, PGDM – Sales & Marketing
  • Chairman, Library

• Glocal University, Saharanpur
  • Assistant Professor, Marketing
  • Head of the School of Business and Commerce
  • Head of the Department of Business
• NALSAR University of Law, Hyderabad
  • Assistant Professor, Marketing
  • Area Coordinator, Marketing
• National Law University (NLU), Odisha
  • Assistant Professor, Marketing
• Lovely Professional University, Punjab
  • Assistant Professor, Marketing
  • Area Coordinator, Healthcare Management
• TATA AIA Life Insurance Co. Ltd
  • Senior Executive, Business Associate channel
• Trivedi LLC Marketing Pvt. Ltd
  • Market Research Analyst

Teaching Interests:

• Marketing Management
• Consumer Behaviour
• Brand Management
• Services Marketing
• B2B Marketing
• Marketing Analytics

Research Interests:

• Healthcare accreditation and service quality
• Brand management
• Technology adoption (digital payment)
• Marketing of services

View Research Profile

Publications (Journal Articles):

• Swain, S., Jebarajakirthy, C., Sharma, B.K., Maseeh H. I., Shah, J., Agrawal, A. and Saha, R. (2023). “Place branding – a systematic literature review and future research agenda”. Journal of Travel Research. https://doi.org/10.1177/00472875231168620  [ABDC-A* / ABS-4; IF – 10.508]
• Swain, S., Jebarajakirthy, C., Maseeh, H. I., Saha, R., Gupta, N., & Grover, R. (2023). Permission marketing: a systematic review of 22 years of research. Marketing Intelligence & Planning. https://doi.org/10.1108/MBE-06-2020-0095 [ABDC-A, IF – 4.338]
• Swain, S. and Singh, R.K. (2021). “Measuring the impact of perceived service quality on insured and uninsured patients’ satisfaction”. Measuring Business Excellence, 25(3), 346-367. https://doi.org/10.1108/MBE-06-2020-0095 [ABDC-B ranked, Scopus indexed]
• Swain, S. (2019). “Do patients really perceive better quality of service in private hospitals than government hospitals in India”. Benchmarking – An International Journal, 26(2), 590-613. https://doi.org/10.1108/BIJ-03-2018-0055 [ABDC-B ranked, Scopus indexed]
• Kumar, A., Singh R.K. and Swain, S. (2022). “Adoption of technology applications in organized retail outlets in India: A TOE model”, Global Business Review. https://doi.org/10.1177%2F09721509211072382 [ABDC-C ranked, Scopus indexed]
• Ahmad, A., Swain, S., Singh, PK., Yadav, R. and Prakash G. (2021). “Linking brand personality to brand equity: measuring the role of consumer-brand relationship”, Journal of Indian Business Research, 13(4), 586-602. https://doi.org/10.1108/JIBR-01-2021-0017 [ABDC-C ranked, Scopus indexed]
• Swain, S., and Kar, N.C. (2018). “Hospital service quality as antecedent of patient satisfaction – A conceptual framework”. International Journal of Pharmaceutical and Healthcare Marketing, 12(3), 251-269. https://doi.org/10.1108/IJPHM-06-2016-0028 [ABDC-C ranked, Scopus indexed]
• Kumar, N., Choudhary, P., Ahmad, A., Swain, S. and Singh, P. (2021). “Examining the factor structure of quality technical education – Evidence from Punjab state of India”. Journal of Applied Research in Higher Education. https://doi.org/10.1108/JARHE-05-2020-0120 (Scopus Indexed)
• Singh, P.K., Swain, S., Ahmad, A. and Prakash, G. (2020). “Young consumers’ loyalty towards premium and non-premium shoe brands”. International Journal of Business Innovation and Research, 26(4), 424-442. [Scopus Indexed]
• Swain, S., and Kar, N.C. (2017). “A holistic framework for conceptualizing hospital service quality”. Journal of Health Management, 19(1), 84-96. https://doi.org/10.1177/0972063416682563 [Scopus Indexed]

Conference Papers:

• Presented research paper “Examining the linkage between hospital brand personality and hospital brand equity” at the 9^th ICOMBS conference, ICFAI Business School-Hyderabad – January, 2022.
• Presented research paper “Comparing brand equity of private and public health insurers” at the ICOMBS Conference, ICFAI Business School-Hyderabad - November, 2019.
• Presented research paper “Cognitive, affective and conative approach to investigation of antecedents of brand loyalty – A study on Indian context” at the MCEM Conference, IMT-Hyderabad, January, 2019.
• Presented research paper “Dimensions of hospital service quality – Development of a conceptual framework” at the ICMABMS International Conference, BIMTECH Bhubaneswar – November, 2014. (Won the Best Paper award)
• “Antecedents of service quality management in hospital perspective: A conceptual inquiry” published in conference proceeding (Springer; ISBN: 978-93-5196-520-6), ICBPEM International Conference, NIT Rourkela – December, 2014.
• “Spirituality at Workplace: A comparative study between government and private hospitals” published in conference proceeding (ISOL Publication; ISBN: 978-81-920639-3-5), ISOL International Conference, XIM Bhubaneswar – January, 2013.

Awards & Recognitions:

• Winner of the ‘Best paper Award’ in the track @ ICOMBS conference, ICFAI Business School-Hyderabad – January, 2022.
• Winner of ‘Best Paper award’ at ICMABMS International conference, BIMTECH Bhubaneswar, Nov-2014.
• Winner of the Gold Medal for being the ‘Best All Rounder’ in MBA at KIIT University.
• ‘Certificate of Excellence’ for generating profitable business in TATA-AIG Life Insurance, August-2009

Workshop (MDP/EDP) conducted:

• Delivered the course ‘Marketing Management’ to the executives of Philips Carbon Black Ltd. under the Certificate Program in General Management at IMI-Kolkata, March 2021.
• Delivered the course ‘Services Marketing’ to the participants of PGDM-RMX (Rural Management-Executive) at IRMA, January-March 2021.
• Conducted professional training program on “Managing hospital service quality” at Add Hospital Pvt. Ltd, Cuttack – June, 2015.
• Conducted professional training program on “Measuring and managing patient satisfaction” at Add Hospital Pvt. Ltd, Cuttack – October, 2015.
• Conducted MDP on “Effective Marketing strategies for Hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – February, 2011.
• Conducted MDP on “Measuring and Managing Patient Satisfaction in Hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – October, 2010.