Satish Chandra Ojha

Overview:

Dr Satish Chandra Ojha is currently working as an Assistant Professor in the area of Marketing at IIM Bodh Gaya. He did his Ph.D. from AKTU, Lucknow in Management. His thesis explored “The Impact of Individual, Technology and Societal Groups on Consumer Durables Brand Selection in Indian Online Retail Market”. He has 15 years of rich academic and corporate experience. Prior to this, he was associated with the Department of Management Studies, HBTU-Kanpur.

Academic Background:

• FDPM from Indian Institute of Management Ahmedabad.
• Ph.D. from A.K.T.U. Lucknow.
• M.B.A. (Marketing)  and M.A (English Lit. & language) from C.S.J.M., Kanpur.
• B.A (English Honor’s) from University of Calcutta.

Affiliations:

• Assistant Professor, Indian Institute of Management Bodh Gaya, Bihar, November 2023 – Present.
• Assistant Professor, Department of Management Studies, HBTU-Kanpur, UP, August 2011- November 2023.
• Lecturer, Rama University, (erstwhile R.I.E.T) Kanpur, UP, October 2009– August 2011.
• Executive Media Scheduling, Dainik Jagran, Kanpur, UP, July 2008– September 2009.

Teaching Interests:

• Neuroscience and Consumer Behaviour
• Branding
• Marketing Strategy & Communication
• Sales and Retail Management

Research Interest:

• Somatic Markers
• Consumer Behaviour
• Consumer Brand Durables
• Impulsive Buying Behaviour
• Word-of Mouth
• Mindful Consumption
• Sustainable marketing
• Sustainability

View Research Profile

PhD Supervision:

• Krishna Kant Bhartiy defended his thesis titled “Role of Information and Communication Technology in Rural Market” and was successfully awarded the PhD degree from AKTU, Lucknow in May 2022.

Highlights of Publications:

• Ojha, S.C., Bharti, T. & Singh, R. (2023). Exploring the role of Conscious Attention and Enthused Participation in Online Purchase Behaviour: Moderating role of gender. (Accepted, SCOPUS Indexed, B category ABDC 2022 List)
• Ojha, S.C., Bharti, T. & Singh, R. (2023). Nexus of External Factors and Usage behaviour in using ICT in Rural Economy: Mediating role of Perceived Usefulness. (Accepted, SCOPUS Indexed, C category ABDC 2022 List)
• Ojha, S.C., Bharti, T. Singh, R, & Baronia, U. (2023). VALIDATION OF CUSTOMER ENGAGEMENT SCALE IN MILLENNIALS IN DIGITAL ERA. (Accepted, SCOPUS Indexed, B category ABDC 2022 List)
• Bharti, T., Mishra, N. & Ojha, S.C. (2023). Mindfulness and Subjective well-being of Indian University Students: Role of Resilience in COVID-19 pandemic. Behavioural Science. (Thomson Reuters Impact Factor 2.28, Q1, SSCI)
• Bharti, T., Ojha, S.C. & Tiwari, A. (2022). Interplay of Workplace sustainability, Sustainable Work Performance, Optimism and Resilience: The Moderating role of Green Creativity in Luxury hotels. Sustainability. (Thomson Reuters Impact Factor 3.89, Q1, SSCI)
• Bharti, T., & Ojha, S.C. (2022).  Role of Career adaptability and Optimism in Indian Economy: A Dual Mediation Analysis. International Journal of Knowledge and Learning. (Accepted, SCOPUS Indexed, C category ABDC 2022 List)
• Bhartiy, K. K., Ojha, S. C., & Bharti, T. (2021). Social Influence as Predictor of Usage Behaviour in Indian Rural Market. Design Engineering, 16437-16446. (SCOPUS Indexed)
• Bhartiy, K. K., Ojha, S. C., & Bharti, T. (2021). Antecedents Of Compulsive Buying Behaviour: A Case of Indian Adolescents. Turkish Online Journal of Qualitative Inquiry (TOJQI). Vol.12, No. 10, pp. 2210-2215. (SCOPUS Indexed)
• Ojha, S.C., (December 21, 2020) how technology affects brand behavior? A case of Indian retail sector. International Journal Published by SSRN Elsevier.
• Ojha, S.C. (2020). Role of somatic markers in Consumer durable brand selection in E-retail. International Journal of Business Forecasting and Marketing Intelligence, Vol. 6, No. 1, pp.1–16 (SCOPUS Indexed, C category ABDC 2018 List)
• Ojha, S.C. (2019). ‘Transpiring journey of innovative e-commerce’, Int. J. Business Forecasting and Marketing Intelligence, Vol. 5, No. 4, pp.385–400. (SCOPUS Indexed, C category ABDC 2018 List)
• Ojha, S.C. (2019). Big Data: A new perspective for the establishment of Segments for Niche Marketing. International Journal of Business Excellence, Vol. 19 No. 3, pp. 381-393. (SCOPUS Indexed, C category ABDC 2018 List)
• Ojha, S.C. (2019). Technology and Brand Selection: The Mediating Effect of Cognition in Indian Retail. International Journal of Business Excellence, Vol. 17 no. 1, pp. 1-41. (SCOPUS Indexed, C category ABDC 2018 List)

Case study Publication:

• Published a case study titled “Momoman” with case center IIM Ahmedabad.

Conclaves/Seminars/Workshops Convened:

• Convened one day national conclave entitled “Innovations in Brand India: A Global Perspective” on April 25th, 2014, at STEP-HBTI, Kanpur.
• Convened a two-day national conclave entitled “International Business & third world: An Indian Perspective” on April 12th - 13th, 2013 at STEP-HBTI, Kanpur.
• Convened a one-day MDP entitled “Export documentation & Procedures” on April 13th, 2013, at STEP-HBTI, Kanpur conducted by Dr. Ram Singh Associate Professor, IIFT, New Delhi.
• Convened a Workshop “Steve jobs, Jack Welch & Contemporary Philosophy of Management” on Nov 8th, 2011, at STEP-HBTI, Kanpur.
• Organized a National seminar on “Excellence through Management in Contemporary Era” on April 10, 2010 at Rama institute of engineering and technology, Kanpur.

Session Chair/Resource Person/Webinars/Guest Speaker:

• Resource Person for “Digital Technology & Entrepreneurship” at ITAM-27 Seoul, Korea organized by International ITAM society.
• Guest Speaker in Webinar entitled “New education policy” organized by Dr. Virendra Swaroop group of Institutions on 13th November 2020.
• Guest Speaker in Webinar entitled “Emerging concepts in Marketing” organized by Vision group of institutions Aligarh & Kanpur on 21st September 2020.
• Guest Speaker in Webinar entitled “Digital branding: A way forward in Marketing Planning” organized by Faculty of Management Studies, Pokhara University, Nepal on 15th -17th September 2020.
• Guest Speaker in National Symposium entitled “Budgetary outreach on a road to $5 Trillion Economy” organized by Jagran Institute of management Kanpur February 2020.
• Resource Person at One Week National Workshop on Discovering Statistics by MS-EXCEL and SPSS 2019 (11-15 November 2019) P.K. University, MP, India.
• Chaired a technical session at First PAN IIT International management conference- December 2018 organized by IIT Roorkee.

National/International Conferences Attended:

• Ojha, S.C. & Bharti, T. (2023). E-Tourism: A systematic review, bibliometric analysis, and future trends at ITAM-27 Seoul, South Korea 31 Aug-1^st Sep 2023, organized by International ITAM society.
• Ojha, S.C. (2018). The Journey of innovative e-commerce at 3rd International Conference of Business Management 12-13 December 2018 organized by American Academic Research Society at Erasmus university Rotterdam, Netherlands.
• Ojha, S.C. (2018). The mediating role of cognition between technology & Brand selection: An Indian retail context at 3rd International Conference of Business Management 12-13 December 2018 organized by American Academic Research Society at Erasmus University Rotterdam, Netherlands.
• Ojha, S.C. (2018). How Technology Affects Brand Behaviour? A case of Indian Retail Sector at First PAN IIT International Management Conference organised by IIT Roorkee 30 Nov-02 Dec 2018.
• Ojha, S.C. (2017). Gamification- A tool to reach new generation customers. International conference on “Research and Business Sustainability” organised by IIT Roorkee on 16-17 Dec 2017.
• Ojha, S.C. (2017). What determines customer behavior in online retail? Regional conference on “Business Excellence for sustaining High Performance” organised by ISTD on 8-9 Dec 2017.
• Ojha, S.C. (2017). E- Payment Platforms and Indian Retail market: The Beginning of a New Era. International Conference on “E-Governance in Digital India: Limitations, Prospects and Opportunities” Organized by KIET Group of Institutions, Ghaziabad on 3- 4 Feb 2017.
• Ojha, S.C. (2016). The Impact of Online Payment Platforms on the Indian online retail market. ICGTBSR’ 16, Organised by IIT- Roorkee on 2-4 Dec 2016 (Elsevier ISBN: 978-93-84935-04-2).
• Ojha, S.C. (2016). The Impact of Financial Sector Reforms on the Indian Retail Market. ICFMCF’16, Organised by IIT- Madras from 12-14 Aug 2016 (Paper Id: ICFMCF19038)
• Presented & published a paper entitled “A Critical Study on Significance of Various Societal Groups Influencing Consumer Durables Brand Selection in Indian Retail Market” in International Conference on Brand Management (CBM2016) held on 16-17Apr, 2016 at Indian Institute of Technology, Delhi (Emerald ISBN: 981786354112).
• Presented & published a paper entitled “Revival of manufacturing sector in India via brand creation in Domestic automobile market” in Global conference on GCMRM from 5-7 March 2014 at MDI, Gurgaon.

Online FDPs/Workshops/Courses Attended:

• Completed online certification course on “Social Media Marketing Boot camp” conducted by Prof. Seema Gupta IIM Bangalore from July08-12 2020.
• Completed online certification course on “Online digital marketing A to Z course “conducted by Prof. Seema Gupta IIM Bangalore from June 24-28, 2020.
• Attended five days FDP on 'Psychometrics and Scale Construction in Social Sciences' by IIM Ahmedabad & Sharda University conducted by Prof. Vishal Gupta from June 29-03 July, 2020.
• Attended two weeks FDP on ‘Data Analysis for Research in Social Sciences’ by Ramanujan College under Ministry of Human Resource Development Pandit Madan Mohan Malaviya National Mission on Teachers and teaching and University of Delhi from 17/06/2020 to 30/06/2020.
• Attended one-week online FDP on ‘Analytical Tools' by Jain University Bangalore from May 27 -02 June, 2020.
• Attended three days Research workshop by IIM Ahmedabad conducted by Prof. Vishal Gupta from April03-05, 2020.
• Completed online certification course on “Avoiding Plagiarism” by Oxford University Press on 15th May’ 2018 (Score- 91%).
• Completed online certification course on “R Programming- A Practical Approach conducted” by E& CT Academy, IIT Kanpur in 2017 (percentage of marks awarded- 94.69%).

Social Initiatives & Project Participation:

• Participated as faculty guide in a project entitled “Nav-Chetna” organized by STEP-HBTI, Kanpur.
• Participated as faculty guide in a project entitled “To create health awareness among the BPL & Rural masses of Kanpur” organized by Rama Institute of business studies, Kanpur from 04 January 2011 to 20 February, 2011.
• Participated as faculty guide in a project entitled “Socio-economic demographic & Disease profile of Industrial workers of Kanpur Industrial Area” organized by Rama Institute of business studies, Kanpur from 22 March, 2010 to 03 April, 2010.