Pinaz Tiwari

Overview:

Pinaz Tiwari is an Assistant Professor of Marketing at the Indian Institute of Management, Bodh Gaya. As a freelancer, she is also working as the Social Media Manager (Global Head) of the International Studies Tourism Association and International Journal of Tourism Cities (Scopus Q1, ABDC-indexed). She did her PhD from Jamia Millia Islamia and holds two years of industry experience. Her interest areas are consumer behaviour, destination management and marketing. She has received the Young Service Researcher Award from the International Research Symposium for Service Management – India chapter in 2023. Dr Pinaz has been invited to deliver several sessions including those in Banaras Hindu University, Central University of Kerala and Christ University, Bangalore. Before joining IIM Bodh Gaya, she served as Assistant Professor (Marketing) and Departmental Coordinator for International Relations and Academic Collaborations at GLA University, Mathura. She is also the President of Conscious Communication Council, Delhi State at the Women’s Indian Chamber of Commerce and Industry (WICCI).

Academic background

• Ph.D. from Jamia Millia Islamia, New Delhi, India
• M.B.A. from Indian Institute of Tourism and Travel Management (an autonomous organisation under Ministry of Tourism), Gwalior, India
• B.com from University of Delhi, Delhi, India

Affiliations:

• Assistant Professor, Indian Institute of Management Bodh Gaya, Bihar, July 2024 – Present.
• Social Media Manager (Global), International Tourism Studies Association, March 2023 – Present
• Assistant Professor, Institute of Business Management, GLA University, Mathura, June 2023 – July 2024.
• Senior Travel Consultant, Holidays Travel Triangle Pvt Ltd, Gurugram, Jan 2017-Oct 2018.

Teaching Interests:

• Marketing Management
• Sales and Distribution Management
• Marketing of Services
• Integrated Marketing Communication
• Consumer Behaviour

Research Interests:

• Consumer perception
• Consumer behaviour
• Destination marketing
• Destination management
• Tourism education

View Research Profile

Publications (Journal Articles):

• Tiwari, P., Kaurav, R.P.S. & Koay, K.Y (2024). Understanding travel apps usage intention: findings from PLS and NCA. Journal of Marketing Analytics 12, 25–4. https://doi.org/10.1057/s41270023-00258-y [SJR-Q1; ABDC- B Category]
• Tiwari, P., & Chowdhary, N (2022). What makes Indian domestic tourists crowd-friendly in the post- COVID-19 phase? International Journal of Tourism Cities, 10(1), 6-22. https://www.emerald.com/insight/content/doi/10.1108/IJTC-04-2022-0089/full/html [SJR Q1; ABDC-C]
• Kainthola, S., Chowdhary, N., Kaurav, RPS., & Tiwari, P (2021). Motivations of Urban Millennials for Spiritual Travel in India. Tourism Recreation Research, 49(2), 410-425 In Print. https://www.tandfonline.com/doi/abs/10.1080/02508281.2021.2008210 [SJR Q1; ABDC- A Category]
• Kaurav, RPS., Narula, S., Baber, R & Tiwari, P (2021). Theoretical Extension of the New Education Policy 2020 using Twitter Mining. Journal of Content, Community and Communication,     13(7),   16-26 [SJR Q2]
• Tiwari, P., & Chowdhary, N (2021). Has COVID-19 brought a temporary halt to overtourism? Turyzm/Tourism, 31(1), 89-93. https://doi.org/10.18778/0867-5856.31.1.20 [SJR Q3]
• Tiwari, P., Seraphin, H., & Chowdhary, N. R. (2020). Impact of COVID-19 on Tourism Education: Analysis and Perspectives. Journal of Teaching in Travel and Tourism, 21(4), 313-338. Doi: 10.1080/15313220.2020.1850392 [SJR-Q2; ABDC- B category]

Books Published:

• Chowdhary, N., Billa, S., & Tiwari, P. (Ed.) (2022). Indian Tourism: Diaspora Perspective. Emerald Publications. ISBN: 9781802629378 [Scopus Indexed]
• Tiwari, P., Chowdhary, N., & Nair, S. (2022). A Textbook of Tourism for classes 11th and 12th. Goyal Brothers Prakashan.

Book Chapters Published:

• Tiwari, P. (2024). A Strategy Towards Destination Promotion. In Future Tourism Trends Volume 1 (pp. 117-131). Emerald Publishing Limited. [Scopus listed]
• Tiwari, P., & Chowdhary, N. (2022). Re-engineering Tourism Education Post-COVID-19. In The Emerald handbook of destination recovery in tourism and hospitality (pp. 125-138). Emerald Publishing Limited. [Scopus listed]
• Tiwari, P., & Chowdhary, N. (2022). Indian Tourism: A review of Research on Indian Tourism and hospitality, In Chowdhary N., Billa S., & Tiwari, P (Ed.) Indian Tourism: Diaspora Perspective. Bingley: Emerald Publishing [Scopus listed]
• Tiwari, P., Kainthola, S. & Chowdhary, N.R. (2022). Overtourism and Technology: A Paradoxical Perspective, In Hassan, A. and Sharma, A. (Ed.) Overtourism, Technology Solutions, and Decimated Destinations. Singapore: Springer Nature. Doi: 10.1007/978-981-162474-2 [Scopus listed]
• Bhalla, R., Tiwari, P., & Chowdhary, N. R. (2021). Digital Natives leading the world: the leadership styles of Generation Z, In S. Williams, N. Stylos, R. Rahimi & B. Okumus, Generation Z Marketing and Management in Tourism and Hospitality. Cham: Palgrave Macmillan [Scopus listed].    
• Tiwari, P., Kainthola, S. & Chowdhary, N.R. (2021). Overtourism Conflicts and Their Resolution, In Sharma, A. and Hassan, A. (Ed.) Overtourism as Destination Risk (Tourism
• Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Bingley, pp. 151165. https://doi.org/10.1108/978-1-83909-706-520211011 [Scopus listed]
• Tiwari, P., Kainthola, S., & Chowdhary, N. R. (2020). Empowering tourism education as a destination management tool, In H. Seraphin, & A. Yallop, Overtourism and tourism education, pp. 63-80. London: Routledge. [Scopus listed]
• Chowdhary, N., Tiwari, P., & Kainthola, S. (2020). PRME: The way forward to deal with Overtourism and related perverse impacts, In H. Seraphin, T. Gladkikh, & T. V. Thanh, Overtourism, pp. 319-339. Cham: Palgrave Macmillan. [Scopus listed]
• Tiwari, P., Kainthola, S., & Chowdhary, N. R. (2020). Demarketing: A marketing framework for overtourism, In C. R. Almeida, A. Quintano, R. H. Moises Simancas, & Z. Breda, Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism, pp. 94-114. London: IGI Global Edition. [Scopus listed]

Conference papers:

• Tiwari, P (2023). Examining the tourists’ motivations to visit overcrowded destinations: a case of Shimla. ICOHOST 2023 Rethinking tourism: Reshaping the future of Tourism and Hospitality Industry, GNA University, India.
• Kaurav, R., Baber R., Kainthola S., & Tiwari, P (2021). India as a preferred tourist destination: an international perspective. TOURMAN 2021-International Scientific Conference on Restarting tourism, travel and hospitality: The day after, International Hellenic University, Greece.  
• Kainthola, S., Kaurav, R & Tiwari, P (2021). Motivations of Young Tourists for Spiritual Travel in India. Conference on Managing Tourism Across Continents (MTCON) 2021, pp. 182, University        of         South   Florida.
• Tiwari, P., (2021). Analysing the COVID-19 situation from employees' lens: A case of India's tourism sector. International Hazar Scientific Researches Conference 2021, (pp. 151-169). Khazar University, Baku (Azerbaijan). 
• Tiwari, P., & Kainthola, S. (2020). A prospective study on the application of Visitor Management techniques in the post-COVID-19 phase. EKIF International Expert Conference, (pp. 254-264). Slovenia.

Awards & Recognitions:

• Young Service Researcher Award by the International Research Symposium for Service Research- India Chapter sponsored by the Journal of Service Management.
• 50 under 50 Aspiring Authors and Researchers 2022 by Fox Story India for contribution in tourism academia
• Best Case Study Presentation in the INBUSH Era World Summit International Online Case Conference organised by Amity University on 18th Feb 2021

Session Chair/Resource Person/Webinars/Guest Speaker:

• Guest speaker to deliver online session on Market Survey and Questionnaire Designing (1st and 2nd Feb 2024) during 3-Week Online Women Entrepreneurship Development Program (WEDP) Sponsored by Department of Science & Technology, organised by SPARKL GLA Technology Business Incubator (TBI), GLA University 
• Invited as a session chair for Panel discussion at the VCon 2024 Hospitality and Tourism Conference organised by Sushant University, Gurgaon on 25th Jan 2024. 
• Resource person for Research Forum Seminar organised by Anant National University, Ahmedabad on the topic “State of Research in India: Implications for PhD students” on 6^th April 2023.
• Resource person for Vocational Teachers’ Training Programme organised by the Govt. of Delhi on 11th Jan, 2023
• Guest speaker for the 3rd Annual Tourism Research Conference organised at Christ (Deemed to be) University for delivering a keynote in the session “Thoughts of Young Minds” on 17th Nov 2022 
• Resource person at the The Central University of Kerala to deliver on the topic “UGC-NET/JRF- Paper II Tourism Administration and Management” on 12th Oct 2021
• Resource person at the Banaras Hindu University on the topic “Research Output Sharing” on 14th Aug 2021.
• Resource person for conducting training at Indian Air Force (Hospitality), Arjangarh, Delhi (2019)