Jitendra Yadav

Overview:

Jitendra Yadav is an Assistant Professor in Marketing at the Indian Institute of Management Bodh Gaya. Dr. Yadav earned his doctorate from the Indian Institute of Information Technology, Allahabad, India. Before joining IIM Bodh Gaya, he served as an Assistant Professor at ICFAI Business School, Hyderabad, Telangana. His current research interests are centered on the adoption and diffusion of emerging ICTs, e-governance, cause-related marketing, and digital and social media marketing. His contributions to the field have been recognized by the CAIS Paul Gray Award for the Most Thought Provoking Paper.

Academic background:

• Ph.D. from the Indian Institute of Information Technology, Allahabad, India
• M.B.A. from Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow
• B.Tech from Dr. A. P. J. Abdul Kalam Technical University, Lucknow

Affiliations:

• Assistant Professor, Indian Institute of Management Bodh Gaya, Bihar, July 2024 – Present.
• Assistant Professor, Department of Marketing & Strategy, ICFAI Business School, Hyderabad, November 2022–July 2024.

Teaching Interests:

• Marketing Management
• Integrated Marketing Communication
• Consumer Behaviour
• Digital Marketing
• Social Media Marketing

Research Interests:

• Cause-Related Marketing
• Influencer Marketing
• Data Mining and Knowledge Discovery
• Functional Analysis of Behaviour
• Sociocybernetics

View Research Profile

Publications (Journal Articles):

• Yadav, J., Singh, K., Rana, N. P., & Dennehy, D. (2024). Social media as a behavior depolarizer: Evidence from Russia–Ukraine conflict. Information Technology & People. https://doi.org/10.1108/ITP-12-2022-0972 (ABDC-A, ABS-3, SCI/SSCI, SCOPUS)
• Chauhan, V., & Yadav, J. (2024). Bibliometric review of telematics-based automobile insurance: Mapping the landscape of research and knowledge. Accident Analysis & Prevention, 196, 107428. https://doi.org/10.1016/j.aap.2023.107428 (ABDC-A*, ABS-3, SCI/SSCI, SCOPUS)
• Yadav, J., Yadav, R., Sahore, N., & Mendiratta, A. (2023). Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface. Technological Forecasting and Social Change, 195, 122792. https://doi.org/10.1016/j.techfore.2023.122792 (ABDC-A, ABS-3, SCI/SSCI, SCOPUS)
• Yadav, J., Yadav, A., Misra, M., Rana, N., & Zhou, J. (2023). Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics. Communications of the Association for Information Systems, 52, 833–851. https://doi.org/10.17705/1CAIS.05240 (ABDC-A, ABS-2, SCI/SSCI, SCOPUS)
• Singh, K., Abraham, R., Yadav, J., Agrawal, A. K., & Kolar, P. (2023). Linking CSR and organizational performance: The intervening role of sustainability risk management and organizational reputation. Social Responsibility Journal. https://doi.org/10.1108/SRJ-07-2022-0309 (ABDC-B, ABS-1, SCI/SSCI, SCOPUS)
• Singh, K., Abraham, R., Yadav, J., Agrawal, A. K., Kolar, P., Misra, M., & Yadav, A. (2023). Analysis of barriers for sustainable agro-food supply chain: An interpretive structural modeling and MICMAC approach. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-023-03680-5 (SCI/SSCI, SCOPUS)
• Yadav, J., Misra, M., Rana, N. P., & Singh, K. (2022). Exploring the synergy between nano-influencers and sports community: Behavior mapping through machine learning. Information Technology & People, 35(7), 1829–1854. https://doi.org/10.1108/ITP-03-2021-0219 (ABDC-A, ABS-3, SCI/SSCI, SCOPUS)
• Yadav, J., Misra, M., Rana, N. P., Singh, K., & Goundar, S. (2022). Netizens’ behavior towards a blockchain-based esports framework: A TPB and machine learning integrated approach. International Journal of Sports Marketing and Sponsorship, 23(4), 665–683. https://doi.org/10.1108/IJSMS-06-2021-0130 (ABDC-B, ABS-1, SCI/SSCI, SCOPUS)
• Singh, K., Misra, M., & Yadav, J. (2021). Corporate social responsibility and financial inclusion: Evaluating the moderating effect of income. Managerial and Decision Economics, 42(5), 1263–1274. https://doi.org/10.1002/mde.3306 (ABDC-B, ABS-2, SCI/SSCI, SCOPUS)
• Yadav, J., Misra, M., & Singh, K. (2021). Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing – a case of reddit. Behaviour & Information Technology, 41(6), 1286–1297. https://doi.org/10.1080/0144929X.2021.1872705 (ABDC-A, ABS-2, SCI/SSCI, SCOPUS)

Books Published:

• Singh, K., Yadav, J., & Abraham, R. (Eds.). (2024). Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem. IGI Global. https://www.igi-global.com/book/technology-driven-evolution-corporate-social/335103

Book Chapters Published:

• Yadav, J., Rana, N. P., Singh, P. K., & Singh, R. P. (2024). Agriculturist Engagement and Knowledge Sharing in Digital Ecosystem: Insights from Social Media. In K. Singh & P. Kolar (Eds.), Digital Agricultural Ecosystem (1st ed., pp. 35–53). Wiley. https://doi.org/10.1002/9781394242962.ch3
• Yadav, J., Misra, M., Rana, N. P., Singh, K., & Goundar, S. (2023). Blockchain’s potential to rescue sports: A social media perspective. In R. Pandey, S. Goundar, & S. Fatima (Eds.), Distributed Computing to Blockchain (pp. 405–414). Academic Press. https://doi.org/10.1016/B978-0-323-96146-2.00025-5
• Yadav, J., Misra, M., & Singh, K. (2023). Assessment of Document Clustering and Topic Modeling of Blockchain Adoption by the e-Sports Community. In P. Dhaliwal, M. Kaur, H. K. Thakur, R. K. Arya, & J. Lu, Computational Intelligence in Analytics and Information Systems (1st ed., pp. 151–160). Apple Academic Press. https://doi.org/10.1201/9781003332367-14
• Yadav, J., Misra, M., Singh, K., & Goundar, S. (2022). Unmasking Counterfeit Readymade Garments in India Using Blockchain Technology. In The Convergence of Artificial Intelligence and Blockchain Technologies (pp. 393–410). WORLD SCIENTIFIC. https://doi.org/10.1142/9789811225079_0018
• Yadav, J., Misra, M., & Goundar, S. (2020). Autonomous Agriculture Marketing Information System Through Blockchain: A Case Study of e-NAM Adoption in India. In Blockchain Technologies, Applications and Cryptocurrencies (pp. 115–138). WORLD SCIENTIFIC. https://doi.org/10.1142/9789811205279_0005

Conference Papers:

• Singh, K., & Yadav, J. (2023). Recognition to Unpaid Domestic and Social Welfare Activities through Indexing Mechanism. Academy of Management Proceedings, 2023. https://doi.org/10.5465/AMPROC.2023.12040abstract
• Singh, K., Yadav, J., Kolar, P., & S, S. (2022). CSR and Blockchain technology: A proposed model for sustainable growth. 2022 Second International Conference on Advanced Technologies in Intelligent Control, Environment, Computing & Communication Engineering (ICATIECE), 1–5. https://doi.org/10.1109/ICATIECE56365.2022.10047647
• Yadav, J., Misra, M., & Kumar, S. (2021). Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers. 2021 12th International Conference on Computing Communication and Networking Technologies (ICCCNT), 1–5. https://doi.org/10.1109/ICCCNT51525.2021.9579658
• Gupta, S., Misra, M., & Yadav, J. (2021). Connected Homes: Inclusion of IoT in Indian Households. Conference on Excellence in Research and Education. https://doi.org/10.2139/ssrn.3874398
• Ranjan, A., Misra, M., & Yadav, J. (2021). Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective. Conference on Excellence in Research and Education, June. https://doi.org/10.2139/ssrn.3874348
• Singh, K., Misra, M., & Yadav, J. (2021a). Artificial Intelligence and Machine Learning as a Tool for Combating COVID-19: A Case Study on Health-Tech Start-ups. 2021 12th International Conference on Computing Communication and Networking Technologies (ICCCNT), 1–5. https://doi.org/10.1109/ICCCNT51525.2021.9579950
• Singh, K., Misra, M., & Yadav, J. (2021b). Modeling corporate social responsibility (CSR) enablers for sustainable agriculture by integrating expert mining and ISM-MICMAC. 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR), 1–6. https://doi.org/10.1109/TEMSCON-EUR52034.2021.9488576
• Yadav, J., & Misra, M. (2020). Exploring The Antecedents of Fan Engagement through Digital Initiatives on the Sports League’s Brand Equity Co-Creation. Management Doctoral Colloquium, IIT Kharagpur, West Bengal.
• Yadav, J., Misra, M., & Kumar, M. (2019). Blockchain Inclusion to Agriculture Market Information System: A Case Study Of E-Nam Adoption in Uttar Pradesh. 7th PAN IIM World Management Conference, Indian Institute of Management, Rohtak.

Professional Services and Leadership:

• Academic Editor: PLOS ONE
• Editorial Review Board Member: International Journal of Technology and Human Interaction. IGI Global. (2021 – Till Date) (Indexed in ABDC-C; Scopus; ESCI)
• Editorial Review Board Member: International Journal of E-Business Research. IGI Global. (2021 – Till Date) (Indexed in Scopus; ESCI)
• Editorial Review Board Member: International Journal of Gaming and Computer-Mediated Simulations. IGI Global. (2021 – Till Date) (Indexed in Scopus; ESCI)
• Editorial Review Board Member: International Journal of E-Adoption. IGI Global. (2021 – Till Date) (Indexed in ESCI)
• Editorial Review Board Member: International Journal of Cyber Behavior, Psychology and Learning. IGI Global. (2021 – Till Date) (Indexed in Scopus; ESCI)

Awards & Recognitions:

• Paul Gray Award for the Most Thought Provoking Paper-2023

Session Chair/Resource Person/Webinars/Guest Speaker:

• Expert Talk on “Data Driven Communication”, at Dr. B.R. Ambedkar National Institute of Technology, Jalandhar, Punjab, on June 27, 2024
• Expert Talk on “Innovation in the Digital Age: Redefining Economic Paradigms”, at Jain (Deemed-to-be University), Bangalore, on May 08, 2024
• Session Chair in International Conference on Emerging Technologies, Analytics and Operations, at IBS Hyderabad, on March 22-23, 2024
• Session Chair in 10th IBS Conference on Marketing & Business Strategy (ICOMBS) at IBS Hyderabad, on March 15-16, 2024
• Resource Person for “Sentiment Analysis” at Jamia Millia Islamia, New Delhi, on March 08, 2024