Chandan Parsad

Overview:

Chandan Parsad is an Assistant Professor in the Marketing department at Indian Institute of Management Bodh Gaya. Dr. Parsad received his Fellow Title (Doctorate) from Indian Institute of Management Raipur. Previous to this, he worked as a faculty member in the Rajagiri Business School Kochi, Kerala. He holds an MBA in the area of Software Enterprise Management from C-DAC (Ministry of IT), Noida and Bachelors in Instrumentation Engineering from Maharishi Dayanand University Rohtak. Prior to completing his Ph.D., he worked as an engineer in a steel manufacturing industry. During his doctoral work, he investigated how different personality of the consumer impact their impulsive buying nature.

Academic background:

• Fellow Programme in Management, Marketing, Indian Institute of Management Raipur
• MBA Software Enterprise Management, C-DAC (Ministry of IT), Noida
• B.E. Instrumentation & Control, Maharishi Dayanand University Rohtak

Affiliations:

• IIM Bodh Gaya. Assistant Professor Marketing, September 2020- Present
• Rajagiri Business School, Kochi, Kerala. Assistant Professor Marketing, January 2018- August 2020

Teaching Interests:

• Marketing Management I & II
• Product and Brand Management
• Rural Marketing
• B-to-B Marketing
• Marketing Research
• Strategy Marketing
• Integrated Marketing Communication

Research Interests:

• Impulse buying
• Celebrity Endorsement
• Spiritual Marketing
• Neural Marketing
• Digital and Mobile APP Marketing

View Research Profile

Publications- Journal Articles

1. Kumar, M., Parsad, C., Bamel, U.K., Prashar, S. & Parashar, A. (2020). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. International Journal of Organizational Analysis, 28(4), 857-872. (Scopus and ABDC).
2. Parsad, C. (2020). Ola Acquired TaxiForSure: Posttakeover Dilemma. Vikalpa, 45(1), 51-53.
3. Parsad, C., Mittal, S. & Krishnankutty, R. (2020). A study on the behavioural factors affecting household solar adoption in Kerala India" in its current form for publication in International Journal of Productivity and Performance Management. (Scopus and ABDC)
4. Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V. (2019). Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret. Journal of Business & Management, 25(1), 1-25. (ABDC)
5. Parsad, C., Prashar, S., and Vijay, T.S. (2019). Comparing between product-specific and general impulse buying tendency: Does shoppers’ personality influence their impulse buying tendency? Asian Academy of Management Journal, 24(2), 41–61. https://doi.org/10.21315/aamj2019.24.2.3. (ABDC)
6. Tata, S. V., Prashar, S., & Parsad, C. (2019). Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement. Journal of Electronic Commerce in Organizations (JECO), 17(3), 35-53. (Scopus and ABDC)
7. Arora, N., Prashar, S., Parsad, C., and Vijay, T.S. (2019). Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: Comparative study of high and low involvement product. Asian Academy of Management Journal, 24(2), 113–142. https://doi.org/10.21315/aamj2019.24.2.6. (ABDC)
8. Parsad, C., Prashar, S., & Tata, V. S. (2019). Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model. International Journal of Strategic Decision Sciences (IJSDS), 10(2), 107-124. (ABDC)
9. Parsad, C., Chandra, C. P., & Suman, S. (2019). A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks. International Journal of Strategic Decision Sciences (IJSDS), 10(2), 70-83. (ABDC)
10. Prashar, S., Tata, S. V., Parsad, C., Banerjee, A., Sahakari, N., & Chatterjee, S. (2019). Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics. Journal of Global Information Management (JGIM), 27(2), 24-38. (Scopus and ABDC)
11. Prashar, S., Singh, H., Parsad, C., & Vijay, T. S. (2019). Segmenting Indian shoppers on mall attractiveness factors. International Journal of Services Technology and Management, 25(1), 18-35. (Scopus and ABDC)
12. Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V. (2019). Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret. Journal of Business & Management, 25(1). (ABDC)
13. Arora, N., Prashar, S., Parsad, C., & Tata, S. V. (2019). Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression. Decision, 46(3), 179-195. . (Emerging Sources Citation Index).
14. Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2018). In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. International Journal of Strategic Decision Sciences (IJSDS), 9(3), 95-112. (ABDC)
15. Prashar, S., Vijay, T. S., & Parsad, C. (2018). Women entrepreneurship in India: a review of barriers and motivational factors. International Journal of Entrepreneurship and Innovation Management, 22(3), 206-219. (Scopus and ABDC)
16. Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S. (2018). Predicting Shoppers' Continuous Buying Intention Using Mobile Apps. International Journal of Strategic Decision Sciences (IJSDS), 9(3), 69-83. (ABDC)
17. Prashar, S., Vijay, T. S., & Parsad, C. (2018). Predicting online buying behaviour-a comparative study using three classifying methods. International Journal of Business Innovation and Research, 15(1), 62-78. (Scopus and ABDC)
18. Roy, V., & Parsad, C. (2018). Efficacy of MBA: on the role of network effects in influencing the selection of elective courses. International Journal of Educational Management, 32(1), 84-95. (Scopus)
19. Roy, V., Tata, S. V., & Parsad, C. (2018). Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India. Journal of Consumer Behaviour, 17(1), 25-33. (Scopus and ABDC)
20. Parsad, C., Prashar, S., & Sahay, V. (2017). Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior. Journal of Business & Management, 23 (1/2),1-24. (ABDC)
21. Vijay, T. S., Prashar, S., & Parsad, C. (2017). Online Shoppers' Satisfaction: The Impact of Shopping Values, Website Factors and Trust. International Journal of Strategic Decision Sciences (IJSDS), 8(2), 52-69. (ABDC)
22. Prashar, S., Parsad, C., & Vijay, T. S. (2017). Leveraging neural networks technique for predicting impulsive buying: an empirical study in India. International Journal of Manufacturing Technology and Management, 31(6), 494-510. (Scopus and ABDC)
23. Parsad, C., Prashar, S., & Tata, V. S. (2017). Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective. Decision, 44(4), 297-311. (Emerging Sources Citation Index).
24. Prashar, S., Singh, H., Parsad, C., & Vijay, T. S. (2017). Predicting Indian shoppers’ mall loyalty behaviour using neural networks technique. Vikalpa: The Journal for Decision Makers, 42 (4), 234-250. (Scopus)
25. Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems, 9(1), 75-94. (Scopus)
26. Prashar, S., Vijay, T. S., Singh, H., & Parsad, C. (2017). Typology of Indian e-buyers: clustering on the basis of online shopping motives. World Review of Science, Technology and Sustainable Development, 13(1), 3-17. (Scopus and ABDC)
27. Prashar, S., Sai Vijay, T., & Parsad, C. (2017). Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework. Vikalpa, 42(1), 1-18. (Scopus)
28. Prashar, S., Parsad, C., & Vijay, T. S. (2017). Segmenting young Indian impulsive shoppers. Journal of International Consumer Marketing, 29(1), 35-47. Scopus and ABDC
29. Vijay, T. S., Prashar, S., & Parsad, C. (2017). Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention. Journal of Internet Commerce, 16(1), 32-52. (Scopus and ABDC)
30. Prashar, S., Gupta, S., Singh, H., Vijay, T. S., & Parsad, C. (2016). Clustering shoppers by mall experience for emerging Indian city. Asian Academy of Management Journal, 21(2), 53-73. (Scopus and ABDC)
31. Prashar, S., Parsad, C., & Vijay, T. S. (2016). Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability. International Journal of Strategic Decision Sciences (IJSDS), 7(2), 40-56. (ABDC)
32. Prashar, S., Vijay, T. S., & Parsad, C. (2016). Predicting Online Buying Behavior Among Indian Shoppers Using a Neural Network Technique. International Journal of Business and Information, 11(2), 175.-198. (Scopus and ABDC)
33. Prashar, S., Sai Vijay, T., & Parsad, C. (2016). Segmenting online shoppers: a study of consumers'web portal selection motivations for e-shopping. Asian Academy of Management Journal, 21(1), 27-46. (ABDC)
34. Prashar, S., Parsad, C., & Vijay, T. S. (2015). Application of neural networks technique in predicting impulse buying among shoppers in India. Decision, 42(4), 403-417. (Emerging Sources Citation Index).
35. Prashar, S., Parsad, C., Tata, S. V., & Sahay, V. (2015). Impulsive buying structure in retailing: an interpretive Structural modeling approach. Journal of Marketing Analytics, 3(4), 215-233. (Scopus)
36. Prashar, S., Vijay, T. S., & Parsad, C. (2015). Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling. The East Asian Journal of Business Management (EAJBM), 5(4), 37-46.
37. Prashar, S., Parsad, C., & Vijay, T. S. (2015). Factors prompting impulse buying behaviour-study among shoppers in India. International Journal of Indian Culture and Business Management, 11(2), 219-244. (ABDC)
38. Prashar, S., Vijay, T. S., & Parsad, C. (2015). Antecedents to online shopping: Factors influencing the selection of web portal. International Journal of E-Business Research (IJEBR), 11(1), 35-55. (Scopus)
39. Prashar, S., Verma, P., Parsad, C., & Vijay, T. S. (2015). Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India. Journal of Asian Finance, Economics and Business, 2(3), 5-15. (Scopus)

Research papers Accepted for Publication

1. Examining the Impact of Mobile App Features on Impulsiveness: The Moderating Role of ‘Pay More Get More Promotion’, International Journal of Mobile Communications.
2. Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: Moderating Role of Perceived Usefulness and Perceived Ease of Use, International Journal of Business Information Systems.

Case Studies

1. Dainik Bhaskar: Live No Negative accepted for publication in Emerald Emerging Markets Case Studies.
2. Maggi in India: Failing the Quality Test. Cleared by Case Centre, Case Reference no. 516-001-1 (2016)
3. IPhone4 Relaunch: An Apple iPhone Case Story. Cleared by Case Centre, Case Reference no. 514-123-1 (2014)

Conference Papers

1. Customer Segmentation Revisited: The Case of the E-Tailing Industry in Emerging market, 19th International Conference on Service Management, WASET, June 2017.
2. Impulse Buying Behaviour: I Love but I Hate, 7th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management Ahmedabad, January 2017.
3. Leveraging Effect of Social Media on Business Scenario, International Conference on Social Media, Indian Institute of Management (IIM) Raipur, January 2014.
4. Marketing of Services - Challenges in the Era of Globalization, National Conference on Innovative Trends in Marketing in the New Millennium, LBSIM, Delhi, January 2013.

Workshops Attended

1. Faculty Development Programme on Entrepreneurship Development organized by Ministry of Science & Technology, Government of India in December 2011- January 2012.