Anup Anurag Soren

Overview:

Dr. Anup Anurag Soren is an assistant professor in the marketing management area at the Indian Institute of Management Bodh Gaya. He has completed his Ph.D. from the Indian Institute of Management Ranchi, with his thesis examining several aspects of consumer behavior of over-the-top (OTT) platform users. He has diverse work experience, including industrial experience in the information technology and energy and utilities sector and entrepreneurial experience in the education & training industry. His research interests lie in technology adoption and online consumer behavior, with a prime focus on online services, particularly online entertainment services.

Academic background:

• Ph.D., Marketing, Indian Institute of Management Ranchi
• MBA, Marketing, Indian Institute of Management Bangalore
• B.Tech., Mechanical Engineering, Indian Institute of Technology Delhi

Teaching Interests:

• Marketing Management
• Business Research Methods
• Services Marketing
• Consumer Behavior
• Digital Marketing
• Sales & Distribution Management

Research Interests:

• Online consumer behavior
• Technology adoption
• Brand management

View Research Profile

Research Publications:

• Soren, A. A., & Chakraborty, S. (2023). The formation of habit and word-of-mouth intention of over-the-top platforms. Journal of Retailing and Consumer Services, 75, 103460. https://doi.org/10.1016/j.jretconser.2023.103460. (ABDC-A)
• Soren, A. A., & Chakraborty, S. (2024). Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach. Journal of Retailing and Consumer Services, 76, 103574. https://doi.org/10.1016/j.jretconser.2023.103574. (ABDC-A)
• Soren, A. A., & Chakraborty, S. (2024). Beliefs, flow and habit in continuance of over-the-top (OTT) platforms. International Journal of Retail & Distribution Management, 52(2), 183-200. https://doi.org/10.1108/IJRDM-06-2023-0379. (ABDC-A)

Conference Presentations:

• “Understanding the resistance to voice search on over-the-top platforms,” paper presented at International Conference on Reimagining Marketing with Technology (ICRMT 2023), IIM Jammu, India, February 2023
• “Examining user perceived barriers to speech recognition technology,” paper presented at 26th Nirma International Conference on Management (NICOM 2023), Institute of Management, Nirma University, Ahmedabad, India, January 2023

Academic Service:

• Reviewed papers for the Asia Pacific Journal of Marketing and Logistics (ABDC-A), Marketing Intelligence and Planning (ABDC-A), Journal of Global Scholars of Marketing Science (ABDC-B)
• Served as a member of the Editorial Office for the IIM Ranchi Journal of Management Studies published by Emerald Group Publishing