Sk Abu Khalek

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Sk Abu Khalek

Assistant Professor

Marketing

abu.k@iimbg.ac.in

Overview:

Sk Abu Khalek is an Assistant Professor in the Marketing area at the Indian Institute of Management Bodh Gaya. He has completed his Ph.D. from the Indian Institute of Management Lucknow. During his doctoral program, he explored the emerging phenomenon of shared consumption. His research interest lies in consumer preferences and behaviour revolving around alternative consumption, specifically focusing on shared and sustainable consumption

Academic background:

  • Ph.D., Marketing, Indian Institute of Management Lucknow
  • MBA, Marketing, Indian Institute of Social Welfare and Business Management
  • B.Tech., Applied Electronics & Instrumentation Engineering, West Bengal University of Technology

Affiliations:

  • Assistant Professor, Indian Institute of Management Bodh Gaya (January 2024 – Present)
  • Senior Engineer, Larsen & Toubro Limited (July 2012 – June 2016)

Teaching Interests:

  • Marketing Management
  • Consumer Behaviour
  • Services Marketing
  • Business Research Methods

Research Interests:

  • Consumer Behaviour
  • Shared Consumption
View Research Profile

Research Publications:

Peer Reviewed Journal Publication:
  • Khalek, S. A., & Chakraborty, A. (2023). “Do I share because I care?”: Investigating the factors influencing consumer’s adoption of shared consumption. Business Strategy and The Environment. https://doi.org/10.1002/bse.3442 (ABDC-A, ABS-3, IF: 13.4)
  • Khalek, S. A., & Chakraborty, A. (2023). Access or collaboration? A typology of sharing economy. Technological Forecasting and Social Change, 186, 122121. https://doi.org/10.1016/j.techfore.2022.122121 (ABDC-A, ABS-3, IF: 12)
  • Khalek, S. A., & Chakraborty, A. (2022). “I like to use but do not wish to own”: Exploring the role of de-ownership orientation in the adoption of access-based services. Journal of Retailing and Consumer Services, 67, 103035. https://doi.org/10.1016/j.jretconser.2022.103035 (ABDC-A, ABS-2, IF: 10.4)
  • Khalek, S. A., & Chakraborty, A. (2023). Shared Consumption and its Determinants: A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies. 47(3), 888-921. https://doi.org/10.1111/ijcs.12913 (ABDC-A, ABS-2, IF: 9.9)
  • Khalek, S. A., Behera, C.K., & Samanta, T. Increasing information disclosure in mobile payment service: The role of structural assurance, trust and information sensitivity. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00257-1 (ABDC-B, ABS-1, IF: 3)
  • Kumra, R., Khalek, S. A., & Samanta, T. (2021). Factors affecting BoP producer intention to use P2P lending platforms in India. Journal of Global Marketing, 34(4), 328-352. https://doi.org/10.1080/08911762.2021.1915440 (ABDC-B, ABS-1, CS: 3.7)

Conference Presentations:

International:
  • RARCS (2023): “Understanding Consumer Resistance to Shared Consumption”
  • ANZMAC (2022): “Factors Influencing Consumers’ Adoption of Shared Consumption”
  • ANZMAC (2023): “Role of Materialistic Norms in Shared Consumption”
National:
  • IIT Jodhpur MDC (2023): “Intrinsic and Extrinsic Factors Influencing Shared Consumption: A Theory of Planned Behaviour Perspective”
  • IIM Vishakhapatnam Marketing Conference Vipanan (2023): “Role of Normative Beliefs and Affective Factors in Influencing Consumers’ Adoption of Shared Consumption”
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