Deepak Ramanan V | Indian Institute of Management Bodh Gaya

Overview

Deepak Ramanan Veera Raghavan is a marketing professional with a strong research and academic foundation. His journey began with a B. Tech in Biotechnology from Sathyabama Institute of Science and Technology, Chennai, followed by an MBA in Marketing and Operations from Thiagarajar School of Management, Madurai Kamarajar University. His academic pursuits culminated in a Ph.D. in Marketing from the prestigious National Institute of Technology, Tiruchirappalli. His research has been published in prestigious international journals, that are Australian Business Deans Council (ABDC) and Chartered Association of Business Schools (ABS) ranked. His research works are published in premier journals like Current Issues in Tourism (ABDC-A/ABS-2), The TQM Journal (ABS-1, ABDC-B), International Journal of Quality and Service Sciences (ABS-1, ABDC-B) and Kybernetes (ABS-1, Scopus/Web of Science).He has also earned a Six Sigma Green Belt certification, demonstrating his commitment to quality and efficiency. He has done a lot of value adding courses in the Coursera and Udemy online learning platforms.Deepak’s professional experience includes a stint as a sales and marketing intern at Britannia Industries, one of India’s leading FMCG companies. This practical exposure has provided him with valuable insights into the industry and its dynamics.

Academic Background

Ph.D from National Institute of Technology, Tiruchirappalli

MBA from Thiagarajar School of Management, Madurai

B.Tech Biotechnology from Sathyabama Institute of Science and Technology, Chennai

Experience

Assistant Professor with Amrita School of Business, Coimbatore from 30th Sep 2024 to 30th March 2026.

Assistant Professor with Christ Deemed to be University from Nov 2nd, 2023, to Sep 14th, 2024.

Teaching Interest

Marketing Management Omnichannel Retail B2B Marketing Sustainability Marketing Services Marketing Digital Marketing Sales and Distribution Management

Research Interest

Post-Purchase Behavioural Responses of Omnichannel Shoppers Customer-firm Value Co-creation in Services Industries Role of Technology in Retailing Online Store Branding Strategies Destination Marketing Strategies

View Research Profile on IRINS →

Publications

Journal Articles

Veera Raghavan DR (2025), "Does robotic service quality determine robotic restaurant diners’ engagement behaviours? Role of customer engagement and attachment to the restaurant". The TQM Journal, Vol. 37 No. 8 pp. 2181–2205, doi: https://doi.org/10.1108/TQM-04-2024-0157 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

Veera Raghavan DR, Natarajan T (2025), "The future of dining: How robots shape diners’ price insensitivity, competitive resistance and word-of-mouth behaviours? Role of psychological ownership and alternative attractiveness". Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-12-2024-3235

Natarajan, Thamaraiselvan, P. Pragha, Krantiraditya Dhalmahapatra, and Deepak Ramanan Veera Raghavan (2025). “Exploring Tourist’s Metaverse Experience Using Destination Spatial Presence Quality & Perceived Augmentation: Metaverse Exploration, Physical Expedition (MEPE).” Current Issues in Tourism 28 (14): 2343–65. https://doi.org/10.1080/13683500.2024.2372652 (ABS-2, ABDC-A, Impact Factor: 6.7, Cite score: 15.5)

Natarajan T, Pragha P, Dhalmahapatra K, Veera Raghavan DR (2025), "Unveiling metaverse sentiments using machine learning approaches". Kybernetes, Vol. 54 No. 8 pp. 4114–4137, doi: https://doi.org/10.1108/K-11-2023-2268 (ABS-1, Impact factor: 2.9, Cite score: 7.4)

Natarajan T, Veera Raghavan DR (2025), "Does integrated store service quality determine omnichannel customer lifetime value? Role of commitment, relationship proneness, and relationship program receptiveness". The TQM Journal, Vol. 37 No. 3 pp. 800–830, doi: https://doi.org/10.1108/TQM-09-2023-0276 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

Natarajan T, Veera Raghavan DR (2025), "Does service journey quality explain omnichannel shoppers' online engagement behaviors? The role of customer-store identification and gratitude toward the store". The TQM Journal, Vol. 37 No. 1 pp. 171–198, doi: https://doi.org/10.1108/TQM-07-2023-0217 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

Natarajan T, Veera Raghavan DR (2025), "Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors: role of memorable shopping experiences, store attachment, and relationship strength". The TQM Journal, Vol. 37 No. 1 pp. 73–105, doi: https://doi.org/10.1108/TQM-05-2023-0147 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

Natarajan T, Veera Raghavan DR (2024), "Does pickup service quality explain BOPIS users' store relationship performance? The moderating role of users' service experience consciousness". The TQM Journal, Vol. 36 No. 8 pp. 2418–2448, doi: https://doi.org/10.1108/TQM-03-2023-0091 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

Natarajan T, Veera Raghavan DR, Jayapal J (2024), "How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender". Kybernetes, Vol. 53 No. 10 pp. 3133–3159, doi: https://doi.org/10.1108/K-11-2022-1594 (ABS-1, Impact factor: 2.9, Cite score: 7.4)

10.

Natarajan T, Ramanan V D (2024), "Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviours? Moderating role of perceived relationship investment". Kybernetes, Vol. 53 No. 7 pp. 2385–2413, doi: https://doi.org/10.1108/K-12-2022-1717 (ABS-1, Impact factor: 2.9, Cite score: 7.4)

11.

Natarajan T, Veera Raghavan DR (2024), "How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviours: the moderating role of perceived relationship investment and the shopper’s perceived value". The TQM Journal, Vol. 36 No. 4 pp. 1113–1144, doi: https://doi.org/10.1108/TQM-12-2022-0364 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

12.

Natarajan T, Ramanan DV, Jayapal J (2023), "Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender". The TQM Journal, Vol. 35 No. 8 pp. 2547–2571, doi: https://doi.org/10.1108/TQM-10-2022-0297 (ABS-1, ABDC- B, Impact Factor: 4.4, Cite score: 12.3)

13.

Natarajan T, Veera Raghavan DR (2023), "Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness". International Journal of Quality and Service Sciences, Vol. 15 No. 3-4 pp. 291–319, doi: https://doi.org/10.1108/IJQSS-01-2023-0006 (ABS-1, ABDC- B, Impact Factor: 3.4, Cite score: 8.4)

Books / Book Chapters

Thamaraiselvan, N., Veera Raghavan, D.R. (2025). Achievement Motivation in Workplace Thinking. In: Mekala, S., Shabitha, M.P. (eds) Thinking Skills in Higher Education. Springer, Singapore. https://doi.org/10.1007/978-981-96-5600-4_15 (Scopus Indexed)