Marketing in an era of disruptions


IIM Bodh Gaya hosted a session by Dr. Atul Parvatiyar on “Marketing in an era of disruptions - how to build a successful career path”. He is a Professor of Practice in Marketing & Supply Chain Management Area and the Director, Centre for Sales & Customer Relationship Excellence at Rawls College of Business, Texas Tech University, USA. He is also the Founder & Chairman of the Institute for Customer Relationship Management (iCRM) that has offices in US, UK, India, Malaysia & Singapore. Dr. Parvatiyar is widely considered an authority in the field of relationship marketing and CRM.