Faculty Details


Name Card

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Name: Prof. Suren Sista
Position: Assistant Professor
Academic Group: Relationship Marketing
Phone No.: 246783 00-06
Email: suren@iimcal.ac.in
Academic Background:

FPM (Fellow Programme in Management), IIM Bangalore, India Post Graduate Diploma in Communications, Mudra Institute of Communications, Ahmedabad, India Bachelor of Science (Electronics), Osmania University, Hyderabad, India

Courses Taught:

Marketing Management (MK 101) Marketing Research (MK 102) Relationship Marketing (MK 253) Marketing Simulation (MK263) International Marketing (MK 216 & MK EX110) Advanced Marketing Research Methodology (F-MK 503)

Awards:

Dr. D C Pavate Research Fellowship in Management, Cambridge Judge Business School, University of Cambridge, 2010.

Consulting Interests:

Sports Marketing Research & Analytics

Work Experience:

Professor of Management, LBSNAA, Musssoorie, India 2016-2017 Visiting Faculty (Management), LBSNAA, Mussoorie, India 2016 Guest Faculty, Marketing Area, Indian Institute of Management Bangalore February-March 2011 Faculty (Marketing), Manipal Institute of Media and Entertainment, Bangalore 2008 Instructor, Preparatory Programme, Indian Institute of Management Bangalore 2004-2009 Teaching Assistant, Marketing Area, Indian Institute of Management Bangalore 2004-2009 Visiting Faculty (Marketing) ICFAI School of Management, Hyderabad, India 2001-2002 Senior Research Executive, ORG-MARG Research Private Limited, Bangalore, INDIA 2000-2001 Research Executive, IMRB International, Mumbai, INDIA, 1999-2000

Current Projects:
Journal Publications:

1. Singh S.K., Srinivasan V., Sista S., and Parashar, M. (2008) "Cross Cultural Conceptualisations: A Case for Multiple National Cultures in India", IIMB Management Review, September, Pages 249-262. 2. Kolah A., Babu R. R., and Sista, S. (2013) ”Social media and the law in India", Journal of Digital and Social Media Marketing, Vol. 1, No. 4. 3. Babu, R. R., and Sista, S. (2017) “European Data Protection Laws: Learnings and Implications for Indian Business“. Journal of Data Protection and Privacy, Vol. 1. 4. Sista, S (2017) “Green marketing in India: A Perspective”, Ed.: Annapurna Shaw and Runa Sarkar “Sustainability”, CDEP, Sage Publishers. (Forthcoming) 5. Sista, S. (2011) "Relationship Marketing in Sport: An Exploratory Study in the UK Context", A monograph submitted to the Dr. DC Pavate Foundation, Karnatak University, Dharwad

Conferences:

1. “Giving CSR a Sporting Chance”, (w/ Kolah A.) Global Marketing Network’s Global Brand Forum, September 7, 2010 at Cass Business School, City University, London, UK. 2. “Impact of Cross-Cultural Communication in B2B Marketing”, (w/ Kolah A.) Doing Business in India Conference, May 27-28, 2010 at University of Greenwich, Greenwich, UK. 3. “The Impact of Tacit knowledge on Relationship Strength and Relationship Continuity in Business-to-Business Relationships Involving KIBS”, 23rd IMP Conference, August 30 - September 1, 2007 at Manchester, UK. 4.“The Impact of Tacit knowledge on Relationship Strength and Continuity in High-Value-Add Business-to-Business Services”, 36th European Marketing Academy Conference, May 22-25, 2007 at Reykjavik, Iceland.

Research Interests:

Relationship Marketing International Marketing Sports Marketing Marketing Communication Research Methods