Faculty Details

Name Card

Apoorva Bharadwaj's picture

Academic Snapshot: Areas of Interest and Current Research Engagement I have been working on coining innovative techniques and undertaking research on the pedagogical tools employed and the courseware to be used for the teaching of Managerial Communication linking it with the salient management principles and practices so as to integrate the subject with the management education as a whole. Most of my research papers deal with these efforts of evolving ‘Communications’ not as a stand-alone subject, but as an inter-disciplinary thrust area with a wide-ranging application in other functional verticals of management like Marketing , Human Resource Management, Organizational Behavior, and other aspects of Behavioral Sciences like motivation, conflict management, soft skills etc. With each teaching stint, I endeavor to apply these new theories in the classroom training, and management development programs. I have penned research papers based on my experiences of transmuting communication theories into practice in various journals. As an academician serving in an institute of management, I always take my academic work in the wider perspective. Hence in the last few years, I have been writing research papers on topics like ‘Industry-institute Integration: Exploring Symbiotic Engagements for Management Education’, ‘Globalization in Management Education: Challenges and Strategies’. One of these papers has been published in an international peer-reviewed journal recently and the other paper has been accepted for presentation at an international conference in USA. After this presentation, I will submit the work for publication in international journals with cross-cultural management and globalization as their thematic focus. I also believe that management education should not be imparted merely to equip students with a skill set to market products and to score weighty profits on a balance sheet, but also as an education which goes beyond the cerebral, the materialistic in moulding young talents into future leaders who are not only capable of spearheading new revolutions in their domain but who also excel as exemplary models of ethical behavior. With this view in mind, I have been incorporating modules on the role of ethics and communication in my learnware while teaching managerial communication. Communicating ethically is one of the salient attributes of a leader, hence communication, ethics and leadership in management context also is one of the niche areas of research for me. Recently I delivered lectures on ‘Shakespeare and Management’ in a course titled ‘Management through Enlightenment’ offered by Communication & Ethics Group, IIM Calcutta. Hence I have been working on exploring such new areas of teaching management and leadership so that the coming generations of corporate managers should not regard a management career with the myopic view of steering the ambitious corporations with material mania, but should uphold it as an enlightening learning for adopting the best management theories and principles, following the great masters from diverse disciplines to learn from them tenets of transformational and ethical leadership. With this view in mind I had penned a critical review of APJ Kalam’s visionary book, ‘Wings of Fire’ highlighting how the book can be read as a gospel for demonstrating ennobling power of knowledge, a must-read for young technocrats and budding corporate stalwarts of India aspiring to put the country on the global map as a junction of powerhouse technical and managerial human resources. The review was published in ‘Journal of Human Values’, IIM Calcutta in its 2005 issue. In future, my aim is to accomplish some path-breaking research work aligning management, communication, ethics, and leadership by offering new electives in PGDM curriculum at the institute level and by penning research articles in journals with wide circulation amongst ace academic practitioners in globally renowned business schools.

Name: Apoorva Bharadwaj
Position: Assistant Professor
Academic Group: Business Ethics & Communication Group
Phone No.: +91-33- 2467-8300
Email: apoorva@iimcal.ac.in
Academic Background:

Ph.D. (American Literature), M.A. (English) (Gold Medalist), UGC-NET, SET qualified

Courses Taught:

Managerial Communication - I/II, Shakespeare on Leadership, Intercultural Business Communication


Scholarships/Medals • Received National Merit Scholarship for standing fourth in Nagpur University in B.A. examination. • Received the following medals/awards for standing first in Nagpur University in M.A. examination: 1. Madhaorao Chandorkar Memorial Gold Medal. 2. Raghunath Harihar Pingle Memorial Gold Medal 3. Dr. R. N. Roy Gold Medal 4. Fanindra Bhushan Sen Memorial Gold Medal 5. 36th All India English Teachers Conference Silver Medal 6. The XX All India Teachers Conference 1970 Prize.

Consulting Interests:

Conducted management development programmes on conflict management through communication, intercultural business communications, persuasive communication, presentation skills, workplace communications, listening Skills, communication for employee empowerment for executives of HAL, BPCL, DRDO, ONGC, NTPC, M N. Dastur & Company, Power Grid Corporation and many other public/private organizations.

Work Experience:

Assistant Professor, Managerial Communications, IIMC Assistant Professor, Business Communication, Institute of Management Technology, Ghaziabad Senior Lecturer, Business Communication, Institute of Management Technology, Nagpur.

Current Projects:
Journal Publications:

PUBLICATIONS IN INTERNATIONAL PEER-REVIEWED JOURNALS • ‘Imparting Intercultural Business Communication Competencies in a Business School: A New Perspective’ published in Journal of Communication and Media Studies, Volume 2, Issue 9, November 2010, pp. 191-199, ISSN 2141 – 2545@2010AcademicJournals. • ‘Globalization in Management Education: Challenges and Strategies’ published in International Journal of Arts & Sciences, Volume 3, Issue 7, 2010, pp. 466-477, ISSN: 1944-6934@InternationalJournal.org . • ‘Industry-Institute Integration: Exploring Symbiotic Engagements for Management Education’ published in International Journal of Management in Education, Volume 4, No. 1, 2010, pp. 46-60, ISSN(Online):1750-3868-ISSN (Print):1750-385X. PUBLICATIONS IN NATIONAL JOURNALS • ‘Business Communication: Employing Quiz Contests and Theatre in Pedagogy’ published in The English Classroom by Regional Institute of English, Bangalore in June 2008 issue. • ‘From Reel to Real Communication: Using Movies for Business Communication’ published in The English Classroom by Regional Institute of English, Bangalore in January 2008 issue. • ‘Inculcating Wor(d)ship Through Readership – Cultivating the Culture of Readership in Engineering Students– Classroom Experiments’ published in The English Classroom by Regional Institute of English, Bangalore in July-December 2007 issue. • ‘Improving English with on the Spot Exercises’ published in the newsletter of Indian Society of Technical Education in January-February 2007 issue. • ‘Inculcating Positive Listening Behaviour in Students by Vote Technique’ published in The English Classroom, a journal published by The Regional Institute of English of South India, Bangalore in January-June 2006 issue. • ‘Converting English Classroom into Activity Laboratory’ published in The Journal of Engineering Education, Pune in July 2005 issue. • ‘Hardy: The Architect of Weeping Tales’ published in the journal Insight 2000, Nagpur. PAPERS PUBLISHED IN PEER-REVIEWED JOURNALS • Rath, P., Bharadwaj, A., “Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel,’’ IIMB Management Review (2014), http://dx.doi.org/10.1016/j.iimb.2013.12.001 • Bharadwaj, A. & Bhuyan, N., “Understanding the Character of Santiago in The Old and the Sea within the Framework of Aristotelian Virtue Ethics and its Contemporary Relevance in Ethical Management’’ Decision, ISSN 0304-0941,DOI 10.1007/s40622-013-0018-9 • Bharadwaj, A., ‘Imparting Intercultural Business Communication Competencies in a Business School: A New Perspective’ published in Journal of Communication and Media Studies, 2:9, November 2010, pp. 191-199, ISSN 2141 – 2545@2010AcademicJournals. • Bharadwaj, A., & Sahay, B.S., ‘Industry-Institute Integration: Exploring Symbiotic Engagements for Management Education’ published in International Journal of Management in Education, 4:1, 2010, pp. 46-60. RESEARCH PUBLICATIONS (FORTHCOMING) Bharadwaj, A., “Shakespeare on Leadership, Communication and Management: Implications for Cross-Cultural Business Contexts’’ accepted for publication in Journal of Creative Communications, Sage Publishers (to be published in December 2014). Bharadwaj, A., “Planning Internal Communication Profile for Organizational Effectiveness’’ accepted for publication in IIM Kozhikode Society & Management Review, Sage Publishers (to be published in January 2014, Volume 3, issue 1). RESEARCH PAPERS PUBLISHED IN PEER-REVIEWED CONFERENCE PROCEEDINGS • Contemporary Indian Advertising: Socio-Cultural Semantics and the Ethical Quandary published in the conference proceedings of International Conference on Education and Social Sciences, Singapore, (pp.393-403), September 13-15, 2013, ISBN: 978-986-89844-5-5 • Shakespeare on Leadership, Communication and Management: Implications for Cross-Cultural Business Contexts published in the proceedings of 3rd Asia-Pacific Business Research Conference, 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1. • Teaching Intercultural Business Communication to Management Students: Challenges and Strategies published in the Business & Management Review, 3:2 (2013), pp. 74-84.ISSN 2047-2854. • The Modern Indian Middle Class Housewife and Her Washing Powder: Deconstructing Symbolic Ideology in the Contemporary Communication Strategy of Nirma and Wheel published (abstract only) in the proceedings of IIML International Conference in Marketing on ‘Shaping the Future in Marketing in Emerging Economies: Looking Ahead’; January 12th - 14th, 2012; Eds. Arun K. Jain, Naresh Malhotra et al. Indian Institute of Management Lucknow, India: Pearson; "Section G: Marketing Communications";pp. 191-192


A paper titled ‘Strategizing Communication Profile of Organization’ published in Global Conference on Business and Finance proceedings, Volume 4, No. 1, 2009, pp.67-74, ISSN 1941-9589.

Research Interests:

Corporate Communications, Intercultural Business Communication, Communication for Public Relations, Management Training through Literature, Ethical Communication, Communication for Excellence in Organizational Leadership, Change Management through Communication, Negotiation Skills, Marketing Communications